Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Craft Brew Alliance

No description
by

Janie Zencak

on 27 May 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Craft Brew Alliance

External Analysis
Keila Gordon
Wilson Hiner
Krista Weyrauch
Janie Zencak

The Competitors
Who We Chose
Free Cash Flow
2013 (12,181,000) Invest in Equip
2012 (4, 465,000) Invest in Equip
2011 +7,763,000 Sells Fulton Street
2010 (10,160,000) Purchase Kona
Financial Position
What's Up with Budweiser?
Cesky Budvar
Industry Still Growing
CBA believes 2-3 years growth, then shakeout completed in 5-6 years.
Market Share
What strategy should CBA adopt to thrive in the future? Go the way of Chodovar. Add Value.
SHAMELESS PLUG
The Alliance
CBA stated that Samuel Adams, Sierra Nevada and New Belgium are their main competitors.
Authorized by Otakar II in 1265
What do these competitors have in common? IPA & Humor.
SAM is not liked by the Craft Brew industry.
Most craft beer companies collaborate, releasing 6-20 collaborative beers every year.
CBA has a 2014 collaboration with Boneyard Beer, Breakside Brewery, 10 Barrel Brewing, Gigantic Brewing, Ninkasi Brewing, and Deschutes Brewery.
Edgy
Activist
Blunt
Source: Google Images
IN AMERICA
U.S.
The World
It's all about trademarks.
D/E Ratio - 53.1%
Current Ratio 1.2
Quick Ratio 0.59
Capacity Used
Last Two Years' Growth
Fat Tire
Clean
1981
1984
1994
2012
Depletions Increase (Decrease)
2013
CBA
SAM
Sierra Nevada
Lagunitas
88%
100%*
100%~
100%^
11%
23%
N/A
N/A
* Sam sends extra capacity to contracted breweries.
^ Sierra Nevada to open a new brewery in North Carolina in 2014.
~ Lagunitas just opened a new brewery in Chicago in 2013.
Janie
Janie
Loss of Market Share
2013
Full transcript