Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
You can change this under Settings & Account at any time.
Transcript of KFC
Male Biased Ad
Female Biased Ad
How we removed bias:
Use of Female Bias
Family unity theme
Large, catchy text
Positive, happy tone
biased commercials catch the eye, but do they convince?
using bias is fine - why not?
if it's offensive, less people will buy it
if a product/service is created towards a certain group of people, what better way to promote it
Black & white
Bias creates appeal
Connects to consumers
Makes consumers seems more important
Discriminating Bias -> Ineffective
huge uproar on the internet
$25 million fine
Bias of male attraction to sexual contents
Stand out golden chicken and lips