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John Freshfields

on 25 January 2015

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Transcript of KFC

What is
Male Biased Ad
Non-Biased Video
Female Biased Ad
How we removed bias:
Use of Female Bias
Family unity theme
Large, catchy text
Positive, happy tone
biased commercials catch the eye, but do they convince?
using bias is fine - why not?
if it's offensive, less people will buy it
if a product/service is created towards a certain group of people, what better way to promote it
Black & white
Bias creates appeal
Connects to consumers
Makes consumers seems more important
Discriminating Bias -> Ineffective
huge uproar on the internet
$25 million fine
Bias of male attraction to sexual contents
Stand out golden chicken and lips
Full transcript