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Interactive Media + Society SIG - Graphics

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Cristina Silva

on 14 November 2012

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Transcript of Interactive Media + Society SIG - Graphics

Graphics Cristina Silva
Raphaela Putz
Christine Tran
Ashley Lehane
Rebecca Rice Street Art Advertising +
Marketing Examples MONEY!!! Other Forms Graffiti Murals What is street art? Tools of the Digital Age New Technology Adobe Alternatives Tech + Tools "I don't believe it is an overstatement to include Photoshop alongside the wheel, automobile, and sliced bread in terms of human inventions that changed the way we live day-to-day. Photoshop has single-handedly re-imagined how we view the world. . ."
-Savannah College of Art and Design Pixlr: comes in three different versions (Pixlr editor, Pixlr express, and Pixlr-o-matic) Corning Smart Glass: Gorilla glass, Eagle
glass, Lotus glass, Willow glass a form of public, visual communication
personal expression
used to share views, ask questions began as territorial markings for gangs
now used as expressive art form differs from other pictorial art because of connection with architecture
can alter sensation of a building Video Projection Print Advertising - Newspapers, Magazines, Brochures, Fliers

Outdoor Advertising - Billboards, Kiosks, Trade-shows and Events

Broadcast Advertising - Television, Radio and the Internet

Covert Advertising - Advertising in Movies

Surrogate Advertising - Advertising Indirectly

Public Service Advertising - Advertising for Social Causes In 2010, spending on advertising was estimated at $142.5 billion in the United States and $467 billion worldwide

2011 advertising spending in measured media would hit $490 billion, a 5 percent increase over 2010 spending of $467 billion.

The 70-country forecast also predicted that global ad spending in 2012 would reach $522 billion, a 6.4 percent increase over 2011 spending History of Graphics Graphics + Society is it art or vandalism? defines urban landscape
break from traditional gallery setting
stimulated interest in self-expression
free walls broad public significance
social, religious and political themes Murals of the Great Depression commissioned by Franklin D. Roosevelt
source of work for depression victims What is Graphics? Definition of GRAPHICS (Webster): the use of design elements (such as typography and images) to convey information or create an effect (a brief) history the importance of graphics the Link Between Graphics and Technology Before Modern Technology
hand copied design, woodcuts, Gutenberg printing press, copper engravings, lithographs
posters were the only way to advertise pre-television and magazines
designers would order type from a typesetter and process the image with a special graphics camera
halftone dots to create shading in black and white printing
color prints created with dots of cyan, magenta, yellow and black
"dry ink printing" - electrically charged toner particles fused to paper using heat Today's Processes
the personal computer, specifically the Mac, is the tool of choice for digital graphics designers and creators
various programs and applications allow for total control of graphics and type all in one place
vector art - can be scaled without worrying about loss of detail, not dependent on resolution Adobe has been the leader in digital graphics since releasing the first version of Illustrator in 1987 Current graphics software: Photoshop, Illustrator, AfterEffects, InDesign, Fireworks, Flash and more Innovations and new programs: Kuler, Collage, Creative Cloud these all relate to the growing necessity
for TACTILE interactions GIMP: open source program similar to Photoshop Inkscape: open source Adobe Illustrator alternative Animoto: create photo montages, creative slide shows, good for the non-tech savvy Integration into Social Media -
Instagram, tumblr, flickr, picnik (now integrated into Google+) Problems + Concerns Dove's Evolution Using screens as the standard as opposed to static print Retina Displays - - high density of pixels -> almost unrecognizable to the human eye
- gaining popularity with Apple products (MacBook Pro, iPad etc.) Constant Adaption - specifically with
the Retina Displays
-non updated programs look muddy and blurred Ethics The switch from print to digital - - need to design for interaction with the product
-designers need to learn the technical side:
-coding (HTML, CSS, JavaScript) Advertising
"In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology"
Marshall McLuhan, Understanding Media a picture is
worth 1000 words Advertising is one of the most profitable uses of graphics; artists often do advertising work or take advertising potential into account when creating art, to increase the chances of selling the artwork. Subliminal Graphics Existing or operating below the threshold of consciousness; being or employing stimuli insufficiently intense to produce a discrete sensation but often being or designed to be intense enough to influence the mental processes or the behavior of the individual: a subliminal stimulus; subliminal advertising. Simplicity is key.
Amazon's logo doesn't only have a smile. The arrow points from A to Z because it is said that Amazon has everything from A to Z. employed thousands of artists
art work on public buildings Mosaic Stencil Sticker
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