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London Biscuits Berhad

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miera ira

on 26 May 2015

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Transcript of London Biscuits Berhad

SWOT & TOWS Analysis

Company Profile

Education:
AUDIT FIRM:
LONDON BISCUITS BERHAD

BPMN 3023
STRATEGIC MANAGEMENT

SITI FARA ANNA SUHAH BINTI HASIN 221338
NOOR ATIQAH BINTI MOHD ZAKI 221376
NURUL AMERA BINTI MOHD KHIR 221402
NUR IZZATI SYAZANA BINTI ROSLAN 221448
NORIZAN BINTI NOR HADI 222193

London Biscuits Berhad
Establish: 1981 (confectioner manufacturer)
1994, the company was acquired by the Liew Family
Main business philosophy- manufacturing and marketing cakes and snack food
packed and ready to eat products:
i. Corn based snacks
ii. Cake products such as Swiss Rolls
iii. Pie Cakes and Layer Cakes
London Biscuits also manufactures range assorted chocolate confectionery
chocolate-coated peanuts and biscuits
pancake cookies
jelly and puddings
wafer sticks
cup sticks
snack noodles
OBJECTIVES:
Objectives
Exporting strategy
Wants to become the dominant and regional one stop centre for Confectionery to supply the their products to ASEAN market.
Focus on brand building campaign to build on its successes with the brand positioning of its “London Roll” and “Fruitplus” brands in 2013.
~Associate its brand positioning with high profile prestigious events

~Want to increase the public awareness to their brand name.
STRATEGIES:
Produce, stored and supplies the items to another country compared to setting up a factory in that host country.

Will continue to penetrate into the new market with the plans to add another export markets such as United States, Europe and Africa in the future.
Implement the licensing strategy with Fun Character International to use certain popular Disney Character on it product wrappers

Sponsored some prestigious events like Singapore Media corp’s Star Awards and Astro’s Super Talent Quest 2014
Cut down the cost of promotion
use the same advertising and promotional strategies in different countries
Strategies
ANALYSIS STRATEGY

Decision or plans designed to impact favorably the key factors on which the desired outcome of an organization, game, system, venture, or war.

-Business dictionary-

LONDON BISCUIT BERHAD COMPANY

SWOT

IDENTIFIED SWOT FOR COMPANY.
MAKE STRATEGIC OPTION
CHOOSE THE BEST STRATEGIES.
SWOT Analysis
TOWS Analysis
STRATEGIES RECOMMENDATION

1. PRODUCE NEW PRODUCT
The company can produce new product with their enough and capable facilities. Because the company always upgrade their machinery and facilities.

2. TARGET MARKET
They can widely target their market to adult also not only for the kids.

3. FOCUS ON COST AND PRODUCT
The company needs to do retrenchment strategies where the company reduces the level’s activity. They also can choose to produce product that low cost but get demand in market.

4. RIGHT SIZING
Choose to do defensive strategy for the company if they in a critical financial situation.

THANK YOU
Internal Forces
Recommendation
Full transcript