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SMX Advanced 2010 - Conversion Science

Rob Jackson presentation for SMX Advanced 2010 London.
by

Rob Jackson

on 18 May 2010

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Transcript of SMX Advanced 2010 - Conversion Science

Conversion Science: CRO 2.0
SMX Advanced London 2010
Rob Jackson
@conversion_guru Experiment
Dictionary.com a test, trial, or tentative procedure; an act or operation for the purpose of discovering something unknown or of testing a principle, supposition, etc -noun Hypothesis is KEY Knowing What to Test Identify the bottlenecks
Analyse why they exist
Multiple ideas on why
Share with stakeholders
Create testing plans
Deploy experiments

SESSION REPLAY
PROACTIVE CONVERSION ALERTS CUSTOMER SURVEYS
LINK ANALYTICS FORM ANALYTICS FOCUS GROUPS USP REVIEWS
EYE TRACKING
HEAT MAPPING
VIDEO PANELS ERROR ALERTS Qualitative Quantitative TEST & REPEAT "I love fools’ experiments. I am always making them." “You cannot teach a man anything; you can only help him discover it in himself.” Charles Darwin Galileo “No great discovery was ever made without a bold guess” Sir Isaac Newton "Chance favours the prepared mind" Louis Pasteur "We can't solve problems by using the same kind of thinking we used when we created them." Albert Einstein “It matters if you just don't give up” Stephen Hawking Thanks!
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