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Greta Strief

on 11 March 2015

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Transcript of Design

Begin with the end in mind.
How do we ensure we're doing the right things?
Know the vision
Monitor the competition
Know where you stand
Learn what is most critical
Discover new ways to solve old problems
How do we create awareness?
Get to know your audience
Ask questions
Learn what matters & speak to it
Tell an engaging story
How do we incorporate the voice of the customer?
How to create user-centric design?
Ask them - they appreciate it
Understand what matters most
Learn their strengths + opportunities
Create a loop of continual feedback
There is always room for improvement
Do the right things
Tell an engaging story
Ask the customer
Design from outside in
Get to know your audience
Meet them where they are
Understand their perspective
Know the business objective
Look for inspiration
Create an unparallelled experience
Full transcript