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Media and Information Sources

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by

Kenneth Faurillo

on 21 July 2016

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Transcript of Media and Information Sources

Indigenous

Knowledge

Unconventional source of
information
Relayed either through
people media

or through

indigenous media

Indigenous Knowledge is defined by
Warren (1991) as the

✳✱*
Here are
some extra assets :
FEEL FREE TO COPY & PASTE THEM!
Examples of
Indigenous

Knowledge
Rice-fish co-culture, a farming technique
for over 1,200 years in south China, was recently designated a "globally-important agricultural heritage system," by the UN Food and Agriculture Organization.

Indigenous fire management techniques
developed thousands of years ago, and which today protect large landscapes in Australia, Indonesia, Japan and Venezuela.
Indigenous

Media
Media and Information Sources
Balmaceda, Cleofe, De Guzman, Faurillo

When information suits your needs, it is considered of good quality.
To measure info quality, you may consider the following aspects:
Information
is available to us in many different formats -
published books, articles, and newspapers, web pages, videos, photographs
, and more. In order to effectively locate, evaluate, and incorporate a wide variety of information into our knowledge base we must understand what media literacy is and why it is such a critical twenty-first century skill.
Your information needs to dictate your choice of media and information sources.

Sources are not all the same and are not created equal.

Judging the value of information is not as easy as it seems.


Information is processed and refined.
UNCERTAINTY IS THE
FOR ONE TO SEEK INFORMATION


"
Knowledge
that is
unique
to a given
culture
or
society
.
"

Media and Information Sources
Indigenous
communities are known to
adhere
to oral traditional communication.

Library
A place in which literary, musical, artistic, or reference materials are kept for use but not for sale

Expected to select and provide you content that are easy to access.

Came into existence because of the birth of printing press

No longer static of limited to purely collecting physical materials for archiving, but has extended to acquiring new modes of providing information such as the use of digital sources and facilities that utilize media

Main role is to organize and provide you access to information

Steward of good information collection
PROS

AND

CONS

OF THE DIFFERENT TYPES OF

MEDIA

AS SOURCES OF
INFORMATION

PROS
Transferable information
Enduring medium

BOOKS
CONS
Environmental issues
Costly or expensive

MAGAZINES AND NEWSPAPERS
PROS
Loyal readership
Target geographical areas
Can be shared with others

CONS
Newspaper valid only for a day
Message can be lost (because 60% ads)
Magazines have niche audiences

CINEMA
PROS
Can be entered in local/international film festivals and competitions
Reaches many demographics, literate or illiterate

CONS
Expensive production
May or may not hold interest/attention

RADIO
PROS
Trusted medium with loyal followers
Community radio has loyal audiences interested in local activities
Nationwide events

CONS
Niche market
Audience will tune out
Difficult to incite action
Background medium

TELEVISION
PROS

Quickly spreads messages
Improves credibility
Large-scale communication activities

CONS
Expensive
Short and has to be repeated
Advertisements can be skipped
Traditional TV is less watched by younger people

WORLD WIDE WEB
PROS
Main point of contact between user and audience
Acts as hub
Easy to access
24/7 interaction with target audiences
CONS
No quality control over available data
High cost maintenance (constant updating)
Information control

SOCIAL MEDIA
PROS
Reach the correct audience through hashtags/following relevant groups
Attract large number of people in short time
Drive traffic to other communication actions
Bring people together
Gather info about target
Easy feedback
Place for real-life experiences to be exchanged
Give voice to timid people

CONS
Time consuming
Need fresh content
Can’t control the message or how people react to online contents
Campaigns can get hijacked by detractors
Bad news go viral
Mistakes can happen in real time with thousand of witnesses
Negative feedback can’t be ignored
Do not capture tone

Information provided by a source is credible and reliable.

Breadth and depth of the discussion on a topic is also consideration.
Information can be cross-referenced.
Manner on how the information has been dealt by the source is ethical and legal.

Indigenous

Knowledge
and
Indigenous

Media
The Asia Indigenous Peoples Pact (AIPP) defined indigenous media as:

Media owned, controlled and managed by indigenous peoples in order for them to develop and produce locally appropriate information in the languages understood by the community by utilizing indigenous materials and resources, reflecting community needs and interests, visions and aspirations and independent from vested interest groups
Also known as
community media
Any form of media that is:
created and controlled by the community
for the community
about the community
by the community
Indigenous media as Tool for Expression and Participation
Info offered by indigenous media is primarily to “open up other spaces for the discussion of indigenous peoples’ issues and conditions"

In the ASEAN region, there are indigenous organization that have initiated the promotion of freedom of expression and have increased access to information among indigenous people.

Northern Dispatch Weekly (NORDIS), Philippines

Gelora FM Indonesia

Ruai Television, Indonesia

Indigenous

knowledge
enhances one's sense of
national identity
Examples of
Indigenous

Media
Full transcript