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Out-Law Discourse

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Andrew Wong

on 19 April 2010

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Transcript of Out-Law Discourse

OUTLAW DISCOURSE A Tool for Marginalized Causes DEFINITIONS EXAMPLES EXTREMES What is outlaw discourse? Conventional Discourse "...lobbying to change public policy and agitating management to change organizational policies..."
Action Reaction Arguement Response New Kind of Activist "...emphasize not arguments countering the established order, but attention getting appeals lacking the details or substance of conventional counter argument..." SHOCK FACTOR DISRUPTIVE NATURE The third option in a controversy; not a compromise, but an alternative logic that may be seen as illogical, immoral, or illegal to traditionalists
Positioned outside what is viewed as rational or traditional
Can choose to not participate in conventional forums or participate in unconventional ways
Outlaw Discourse Greenpeace Demonstrations Case
Want to decrease CO2 emissions A: Petition company with signatures
B: YouTube video of CEO expelling CO2 Truth Campaign Popularized and leads to social change
Becomes mainstream and is loses resistance
Remains unaccepted and fades
Outcomes of Outlaw Discourse TERRORISM July 23, 1968: three members of Popular Front for the Liberation of Palestine hijack El Al Flight 426 from Rome to Tel Aviv. Diverting to Algiers the negotiations extend over forty days.
November 24, 1968: Luis Armando Pena Soltren, Jose Rafael Rios Cruz and Miguel Castro coerced the pilot of Pan American Flight 281 out of New York's John F. Kennedy Airport on a scheduled route to Puerto Rico to divert to Havana, Cuba.
October 8, 1969: a Cruzeiro do Sul Sud Aviation SE-210 Caravelle VI R en route from Belém to Manaus was hijacked by 4 persons who demanded to be flown to Cuba.
November 12, 1969: a Cruzeiro do Sul NAMC YS-11/11A en route from Manaus to Belém was hijacked by a person who demanded to be flown to Cuba. 1960s Incidents IMPLICATIONS FOR PR Analyze marginalized publics and their perceived/actual helplessness
An opportunity for scholars to examine how changing social norms and assumptions shape public discourse
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