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Denny's PR campaign

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Aaron Vogel

on 27 October 2010

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Transcript of Denny's PR campaign

Grand Slam Campaign Denny's Roots Danny's Donuts in 1953
IP0 1966
1981-1,000 restaurants in all U.S. states Today more than 1,600 restaurants
21,000 employees Introduced famous Grand Slam Breakfast in 1977 20% California Denny's Problems Denny's reputation for being dirty and cheap Goals of campaign Increase minority relations
Rebrand Denny's image
Get as many people to try free breakfast Publics minorities
younger generation Strategies and Tactics Super bowl ad
Free breakfast event
Social Media
Internal newsletters/talking points
Minory sensitivty training Part II Market research
Enhance minority relationships through community events and sholorships
Search engine optimization campaign
Full transcript