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What is your personal brand?

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Michael Dillon, Ed.D.

on 27 April 2016

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Transcript of What is your personal brand?

What is Your Personal Brand?

Why a personal brand?
1. Today's non-linear career environment demands a self-directed Protean approach (Hall, 2004).
2. Our brand exists with or without our influence.
3. We all have an identity and e-dentity.
4. We need to manage our brand.
5. Our "competitors" have a personal brand.
6. What do you think about these personal brands?:

Hyun Woo - "The Rocket Launcher"

Nilofer Merchant - "The Jane Bond of Innovation"
What is a Personal Brand?
"Brand positioning refers to the active communication of one's brand identity to a specific target market. Individuals use brand positioning to highlight their positive attributes that are of value to their target audience while at the same time differentiating themselves from other individuals in the marketplace" (Labrecque, Markos, & Milne, 2011).

-Positive attributes
-Value to others
-Target audience
-Personal Vision / Mission = inward facing
-Personal Brand = Outward facing
Creating your personal brand (know thy self)
Now what?
1. Get the word out: social interactions, workplace, online (LinkedIn, Facebook, Google+, Twitter, blogs, email signature), business cards. Integrate all these modes for consistency.

2. Live it!

3. Assess your brand regularly.
Hall, D. T. (2004). The Protean Career: A Quarter-Century Journey. Journal Of Vocational Behavior, 65(1), 1-13.

Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online Personal Branding: Processes, Challenges, and Implications. Journal Of Interactive Marketing (Mergent, Inc.), 25(1), 37-50. doi:10.1016/j.intmar.2010.09.002

M. T., B. B. (2011). Marketing 2.0: Learning how to build your personal brand. CA Magazine, 144(10), 26.

Stanton, A., & Stanton, W. W. (2013). Building "Brand Me": Creating a Personal Brand Statement. Marketing Education Review, 23(1), 81-86. doi:10.2753/MER1052-8008230113

Michael Dillon, Ed.D.
Twitter: @MichaelD_Dillon

Thank you.
What questions do you have?
1. Ask these questions (Stanton & Stanton, 2013):
a. What value do I provide?
b. How am I unique?
c. Who is my target audience?

2. Write your personal brand statement.

3. Does it pass the 5 R's test (M. T., B. B. 2011)?
Relevance, Resonance, Relation, Remarkability, Real.

4. Test it on your target audience.
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