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The Strategic Management of Procter and Gamble

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Badina Cristian

on 28 October 2013

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Transcript of The Strategic Management of Procter and Gamble

Group 1 Badina Cristian, Gheorghe Alexandru
The Strategic Management of
Procter and Gamble

Agenda
Introduction, History
Mission and Vision
Strategies
Porter’s 5 Forces
SWOT Analysis
Future Plans
National and Global Level
Alternatives
Conclusions
Introduction
Founded in 1837 by William Procter, a candle maker from England and James Gamble from Ireland, a soap maker , Procter & Gamble (P & G) has become one of the leading manufacturing companies in the world and a top Fortune 500 companies.
History
Mission and Vision
The products made by Procter and Gamble are touching about 1.75 billion customers lives every day. They use various visions for many different products. For some products they say, it offers a nice smile or keep your home fresh and clean or the most common one “enjoy a cup of tea, satisfying meal or healthy snack”.
The products made by Procter and Gamble are touching about 1.75 billion customers lives every day. They use various visions for many different products. For some products they say, it offers a nice smile or keep your home fresh and clean or the most common one “enjoy a cup of tea, satisfying meal or healthy snack”.
Among the most popular brands today are Head & Shoulders, Ivory soap, Tide, Dawn, Pampers, Gillette, Charmin, and Crest.
To ensure the continuation of this success, the company invests more than $7 billion a year in advertising. The company also invests more than $2 billion each year and has created programs such as Connect and Develop, Future Works, and Clay Street to enhance and accelerate innovation.
Porter’s 5 forces
The Degree of rivalry
The threat of entry
The threat of substitutes
The buyer power
The supplier power
Strengths

Working on a large level

Famous brands

Low pricing policy

Large amount of money invested in researches
SWOT Analysis
Weaknesses

Losing market share rapidly

Size of the company

They don’t offer any personal brand products

Slow procedure Heavy Culture and
views product performance only
Opportunities

Health and beauty products for men

Investing in products like electronics, medicine

Increasing their sales trough internet social networks

Pursue growth overseas
Threats

There is serious competition for P&G

Using different types of advertising
and market strategies

Consumer purchasing power has decreased

Products should be replaced at a cheaper price
Like every company in this world Procter and Gamble has its future plans. A very important future plan for them is achieving the business goals. As we know, P&G is a consumer products company and rely on the demand of its brands and products. In order to achieve its goal they must develop and sell products that appeal customers. The continued success is dependent on innovations with respect to both products, operations and on the continued positive reputations of their brands.
Future Plans
National and Global Level
Procter and Gamble is a well know company. They have a worldwide reputation in their field of production and research. But even if they are a big company, they still want to extend in different countries as much as possible. 3 million times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of quality and value to improve the lives of the world’s consumers.
P&G’s management had planned to create the organization and to increase the speed and quality of innovation. They should focus on improving the speed of commercialization of new products.
Alternatives
Since 1837 the company P&G has been growing to become one of the world’s biggest companies. We also conclude that from time to time a P&G company’s vision and mission statement require to be changed in accordance in the changing environment and changing conditions of the market and consumer’s taste. In this way P&G can continue to stay relevant and successful.
Conclusions
Procter and Gamble should continue with its innovative play-to-win strategy that their management had adopted for the acquisition of its domestic and foreign competitors.

P&G must demonstrate that its success depends on its customers, people, and innovation.
For your attention
Thank You
A big company like Procter and Gamble needed lots of strategies along the years to be able to reach this size and increase this potential. Their fast moving costumer goods is their main strategy was used along the years. This strategy is a very popular one and big with billions of customers worldwide. P&G’s products are food, beverages and household products. As they mainly consist of daily use products which consumer generally use.
Strategies
Full transcript