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APPLE INC.

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by

Pailin V.

on 3 February 2014

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Transcript of APPLE INC.

APPLE INC.
Steve jobs and Steve Wozniak was a founder of Apple
Apple I
1978
Apple II
1981
1976
1976
IBM enter to market
: Used Dos & Microprocessor,
was relatively "Open system"
The new standard for
industry!
1984
Macintosh
1985
NeXT Computer
1986
1993
1996
Gilbert Frank Amelio
Michael Spindler
1997
$429 Millions
Changing the Macintosh
Changing the Macintosh
1997-2011
Changing the Macintosh
2011-Present
Tim Cook
Business Model
1980 VS Today

John Sculley
1991-Mac Classic
1985-1993
- Design
- R&D
- Manufacturing
- Marketing

- iTunes music store
- Event in Apple
Retail Store
- Innovation capacity
- Application development
- Hardware & Software
- Payment Providers
- Music Companies
- Other content Producer
- Equipment manufactures
- Cellular Carriers
- Co-competition with
Samsung (Screen
technology)
- Application Creators

- Home User
- Desktop Publishing
- Education Market
Mass Market
(Music Lover)
- Customer with design
& simplicity approach
- Young People
- Innovator & Early
adopters
- Music Experience
- Community
- Life Style
- Way of thinking
- Feel special
- Seamless music
experience
- Customization
- Distinctive and
well-designed
- Ease of use
- Design
- Sensibility design and
creativity interfaces
- Convenience & simplicity
- Multi-task product
- Dealer
- Apple Store
- Apple.com
- Specialize store
- Human Physical Intellectual
- Product features and appearence
- Steve Jobs
- Brand
- iTunes music store
- Content agreements
- iOS developer
- Jonathan Ive (designer)


- R&D
- Employee
- SG&A
- Manufacturing
- Sales and Marketing
- iTunes Music store
- Apple Retail store
- iTunes desktop
software
- iTunes Music Store
- devices and
accessories sale
- iPhone Applications
sales
- People who use
Telecommunications,
Media & Technology
landscape for the simple
task
- Digital entertainment user

- Transformative device
- Portable and powerful
- Reading device
- Everyone's friend
around the home
- Professional
Personality
-Hardware
-Software
- iPad demo
interface developer

- iWork development
- iCloud

- E-book publisher

- Cellular carrier
store
- iPad Applications sales
- Bookstore
- iPhone App Store
- iPad App store
- Book store
1980
- Brand Royalty
Full transcript