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Marketing - Planeación Estratégica Matriz de BCG

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by

Gabriela Samame

on 30 June 2013

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Transcript of Marketing - Planeación Estratégica Matriz de BCG

BCG: Procter & Gamble
Perro
Matriz de crecimiento
de productos y mercados
Mercados Nuevos
Crecimientos
• Crecimiento hacia atrás:

• Crecimiento hacia delante:

• Crecimiento horizontal:
Planeación Estratégica Matriz de BCG
Cristina Rubio
Karla Vásquez
Gabriela Samamé
Fundamentos de Marketing
2136
Pantene
Pampers
Suavizante
Dawny
Pert
Gillette
Duracel
H&S
Secret
Vaca
Estrella
Interrogantes
Bembos
Papachos
Starbucks
coffe
Café Olé
Productos Actuales
Productos nuevos
Mercados Actuales
Compañía Volcán Minera
Backus
Quicorp (química suiza)
Full transcript