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KFC Case Study

Powered by : LIVEmena
by

Yamen Al-Haj

on 23 January 2014

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Transcript of KFC Case Study

979 Photo Uploaded

16611 Votes
39k + Fans
18%
15%
8.5%
1.7%
0.44%
0.66%
13 -17
18 -24
25 - 34
35 - 44
45 - 54
55 +
20%
19%
11%
2.3%
0.62%
0.96%
13 -17
18 - 24
25 - 34
35 - 44
45 - 54
+ 55
80% of the user's
Used the Application
POST VIEWS
CITIES
Live
68% From Riyadh

20% From Jeddah

12% From Others
CONTEST
701,395
8376 %
POST FEEDBACK
3,397
4365%
TOTAL TAB VIEWS
3,349 Photos
12,937 wall
47,997 Photo contest
570 Information
128 Questions
246 KFC
241 Discussion Boards
Its a contest
where the user
can upload a photo
related to KFC
the user can
vote on it
the most likes the more
chances to win!!!
from 10-7 to 28-7-2011
HOW MUCH IS A
FACEBOOK FAN REALLY WORTH?
1million impressions x two posts x 30 days = 60 million impressions
60M impressions/1,000 x $5 CPM = $300,000
$300,000 x 12 months = $3.6M
$3.6M / 1M fans = $3.60
The best is yet to come...
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امرح و
KFC Winners 28-7-2011
Full transcript