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Online Dating

A Prezi for my Stas 325 Project at the University of Calgary
by

Michael Poscente

on 15 January 2013

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Transcript of Online Dating

Online Dating Chelsea Ballesteros Asad Mahmood Vinayak Mukerji Michael Poscente Sean Stewart What is it? Users! Niche Groups! Websites! Government! Controversy 52.4% of users are male
47.6% of users are female 6 Million registered users in 140 countries! Privacy Issues! Christian Dating for
BlackChristianSingles.com
HispanicChristianSingles.com
InternationalChristianSingles.com
SeniorChristianSingles.com
ChristianSingleParents.com
All 100% EXCLUSIVE Christian! Exclusive genetic selections for members What if computers determined the best
genetic match for us? Is it appropriate for computers to
profile us based on Health and Wellness? What if computers determined the best
genetic match for us? Online Dating Is it acceptable for websites to profit
from loneliness? There are 54 million single individuals in the United States Online Dating is the use of computer match making services to find happiness in a romantic companionship 40 million of which have tried online dating 20 million eHarmony users 15 million match.com users $1.049 Million Annual Revenue Important Factors:
Rivalry between competitors
Barriers to entry
Threats from substitutes
Bargaining Power Is it
ethical
to profit from
peoples loneliness? Incredibly convenient Users adopt a "spamming" attitude Rampant objectification and fake profiles An opportunity to find love? Or just another chance to expand their brand? The last actor to enter the network To what extent should the government be involved in regulating online dating? To what extent should the government
be involved in regulating online dating? Government! Advertising! US total advertisement expenditure from
2003-2008 Integrating Facebook and free online dating Is the website really free? Affiliated marketing strategies Advertisements must be profitable for both parties! Who decides how well your information is protected? Something for everyone? Actor Network Theory Key Actors: Users
Niche Groups
Website Owners
Advertisers
Government Conclusion Users
Niche Groups
Website Owners
Advertisers
Government Want to find romance Want to maintain values, traditions, and beliefs Want to make money Still on the fence Chelsea Ballesteros Asad Mahmood Vinayak Mukerji Michael Poscente Sean Stewart Chelsea Ballesteros Asad Mahmood Vinayak Mukerji Michael Poscente Sean Stewart Want to make money
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