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Evaluation

An evaluation of my portfolio of work for L31 Productions. The assigned task was to create a music magazine and prior to that create a college magazine.
by

Paul Johnson

on 8 May 2010

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Transcript of Evaluation

Evaluation Part 1 Conventions of real media products Front Cover The front cover of my magazine uses some of the typical uses some of the typical conventions from leading magazines in the music market.

The main magazine which I analised and compared was the MIXMAG magazine... Mixmag analysis from Portfolio This magazine is a good example of
a typical magazine lay out. It follows the
convention of having a simple lay out; this simple
lay out then draws attention to the main image
and its puffs/anchorage. MIXMAG vs ANTHEM Comparison The magazine which I created uses the above convention, having
a simple (yet effective) lay-out which focuses on a main image. The
image is drawn into the back of the front cover - but it is noticablee to
the reader. From the image, the anchorage around it (including the image
puff) fits in well. Both magazines have an incentive convention of
a 'freebie' which comes with the magazine. On the mixmag
magazine, it actually shows the free CD on the front conver.
I followed this convention and added a puff on the magazine
which I created which advertises a free CD within. I believe
that this convention is useful as it acts as a strong incentive for
viewers of the magazine within shops to purchase the issue as it
is one of the first things which will be visible on the issue. The magazine which I created also uses a strong logo at the top of the page. I believe that the logo which I created is suitable for the magazine as it is related to the style and theme of the magazine well. In future issues, the logo could change its colour to match that of the detail on the front cover. However, as you can see on the mixmag magazine - the publisher applied the logo behind the main image - this shows a sense of confidence from the publisher and magazine; with the anthem magazine, it is the first issue and the readers will not instinctively know what the magazine is from the lay out - so it is important that the logo is visible. The magazine lay out is that of a typical contempary magazine. The simple lay out accenturates the image and its anchorage - which is used to achieve a house style for the magazine. Once, and if, the magazine is then succesful - the magazine could then do further conventions such as the mixmag displays with the confidence of knowing that the viewers will know what the magazine is. The front cover which I have created challenges forms set by the current leading dance music magazines. The dance/club magazine sector was seen as a niche - and the mixmag has dominated the gap which has since decreased. With this, the magazines which followed the mixmag took the majority of the conventions and applied them as their own - however, with the anthem magazine - it challenges the forms and conventions set by the leading dance magazines. During my research, I discovered that the majority of music magazines use the conventions applied by the greater - well known, magazines from other music industries - such as the well known magazines MOJO and NME. They used the same title style and applied the same lay out - which is good for the most, but it doesn't give the magazines a different style - a unique edge which is considered as a house style. The magazine which I created takes the best conventions - and applied its own new ones along side those. The anthem magazine challenges the higher magazines in having the same long, formal logo stretched across the top cover. The anthem magazine uses its own style - having glowing beams travelling around the page which are used to relate one section with another. By using the conventions from mixmag - I believe it allows the full effect of the image to be emphasised by the reader. The simple lay out allows the image to be interpreted in numerous fashions - allowing the magazine to be more appealing to the audience The main convention which I challenged from the real, leading magazine products is the convention of having a single image take up the whole of the page. I wanted the magazine cover to have more than just an image - with text informing the user of what is inside as well as puffs displaying special offers (such as Exclusives and freebies). The reason that I did this is so that the cover allows the user to understand that the magazine isn't based on one sole article, and that there is more to it. As well as this, it allows the viewer to get a sense of the style of the magazine - rather than just seeing a sole image filling the page. Paul Johnson AS Media Studies http://dhsmediapjohnson.blogspot.com/ Part 2 Part 3 Part 4 Relating to Social Groups In the media industry, the products aim to represent the social groups they are aimed at - thus making the product more likeable and wanted; increasing sales of the product. For my magazine, I tried to relate the image and content of the magazine to that of the audience.... The magazine which I have created, entitled anthem, aims itself at young-adults, those who will go out to nightclubs and listen to the genre of music. On the issue which I have created, the focus in on one artist in particular; who is used to entice the audience in different ways IMAGE An important part of the magazine is the images that are displayed. The artist displayed on this issue is por trayed as being part of the club culture - but with a difference (being the story that is connected to him). The way that he is dressed portrays the artist of being someone different to the typical 'indie' or rock 'dress code'. He looks smart and, with the effects applied, is force-stereotyped as being part of the club culture. The prop used isn't explained until the second part of the magazine (double page spead), meaning the reader is enticed to find out (adding an edge of mystery). The prop used sets the artist out as an amateur who has 'made it' - making the reader feel like that could be them - this related to the social group by making the reader believe that they could do end up like the artist they are reading about. Double Page Spread For the double page spread which I created, I gathered ideas from looking at the leading club magazines, such as MIXMAG. Once I had completed my research, I then combined the ideas to create one design - which would be used for my double page spread. The colours used on my contents page where those which can be related to the club scene, following the media convention of dance being 'shiney' and with many effects. Contents Page For my contents page, I followed the typical media conventions of having an image and main section of contents. DJ 'Image' Dj Tiesto is the leading DJ in the world, so for my magazine I tried to base the image on his 'style'. He doesn't over dress, so I got the figure within my magazine to do the same - as well as this, through out the video you can see the style of dance - with special effects and flashing lights - I carried this onto the design of my magazine. The genre I chosen is mainly aimed at 18 to 25 year olds, with the magazine side being very niche. For this, I handed a questionnaire out to university students and posted on the well known social networking website Facebook. I used the reply from this sort of research to see what the social group like - and how the magazine should be adapted to relate to that. Media Institution and Distribution Because of the wide range of music magazines there is out there, which are all mainly distributed in the large cities of the United Kingdom - such as Manchester, London and Birmingham - I believe that, as with the music genre (being a niche), the magazine should be distributed in a different place - to try and gain a different audience. I believe a good place to distribute the magazine would be in Liverpool. There are currently no magazines which are solely distributed in Liverpool, so for a new starting point for a magazine - this would be a good place to gain a solid building block to expand from. I would have two options for choosing the company to distribute, there would be a new growing company - to match the status of the magazine, or a well-known institution which already has a good track record of distributing music magazines. I would probobly choose DMC. This is because they were well known for starting off the now world wide MIXMAG magazine before it was sold. I could use their experience of already growing a new magazine into a world wide magazine in this niche market. Audience The audience for my magazine would be those ages 18 to 25, or generally those who enjoy club music. I would hope to promote the magazine at club institutions - marketing the product around the club audience. Another audience would be younger adults who would like to be DJ's, the first issue has particulary aimed at this range - having a story about the latest new 'rising' DJ. Part 5 Adressing the audience To adress the target audience, I used typical club style colours and effects on my magazine to gain the liking of them. The colour which I chose to base the first issue on was electric blue - I chose this because this is the main colour used in modern club institutions, and allows for further effects to be applied such as the glowing lines which can be seen on the magazine. To get the audience interested, the main story on the magazine is about a 'new growing DJ' - of whom most club goers would recognise with his status. As well as this, on the front cover, the major world-wide club names are stated, of whom 90% would recognise. I believe, that with the style and images used on the magazine - the audience has been adressed sufficiently and will market the magazine well to the aimed audience.
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