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Raymond Casestudy

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by

Sai Vinod

on 6 October 2017

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Transcript of Raymond Casestudy

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References:
http://wikipedia.org/wiki/Raymond_Ltd
Business
Strategies

Customer centric along with product centric
Ready to adapt
Leveraging on cutting edge technology
Major
decisions taken

He has recruited a number of talented professionals at senior levels,led by Sanjay Bhel, CEO of the lifestyle business since 2013.

This year, Raymond is spending 100 crores to further upgrade the looms at the chhindwara plant.


Marketing
Strategies

Legacy
Gautam Singhania joined the Singhania family"s JK group of campanies in 1986.

He later joined the family"s Raymond group and the chairman in september 2000.

Under him the group moved its focus to fabrics, apparel brands ,prophylatics ,and men"s toiletries.
Intro
duction

Raymond group was started in the year 1925
by Vijaypat singhania
SWOT
Analysis

Strength
Weakness
Opportunities
Threats
Strengths
Company's name Raymond signifies the quality image high standard & quality product
Loyalty of employees and customers
Strong research and development for product & innovation
Good advertisement and popular branding through TVs & print ad campaigns
Weaknesses

Textile is a volatile business
Distribution cost is high as compared to the competition in local market
Presence of Indian and International results in brand switching
conclusion
Focus was on different showrooms along with the outlets
Trap on modern trade to increase sales
Raymond has adopted numerous marketing policies to increase and maintain its brand awareness in customer market
It involves the ventures like park avenue, Color plus, Makers

In 2015 it was listed as India's most trusted apparel

Raymond's turnover is $800 million
(Kanpur)
(Delhi)
(Mumbai)
Opportunities
Consistent growth over years
Omni-channel strategy
Global expansion would give more opportunities for brand to grow
Threats

All major players in the industry are competing with each other not only on low price but also better quality
Pinch of e-tailing
Selling through leading e-commerce companies
Impact on margins due to high discretionary advertising expense and retail expansion
http://www.mbaskool.com/brandguide/lifestyle-and-retail/2409-raymond-limited.html
http://www.raymond.in/grp.asp
https://www.owler.com/iaApp/266904/jk-tyre-company-profile
The Complete man

Tough times don't last, but tough men do. We're going to fight it out
Making Raymond the Most Desired Place of Work for Top Talent
It believe in taking calculated risks, but not stupid risks

Raymond management has traditionally not been aggressive, transparent and focused enough to leverage the brand potential and market opportunity
Improvisation
Concentration on IT platform
Transformation into digitally immersed company
Recast the manufacturing and supply chain
Concentration on core textile and apparel space
Re-balancing the product portfolio along with companies manufacturing and procurement strategies
Focus required on exports
Future of Raymond
Automation of HR practices
Increasing the share of male
grooming products
Corporate wear for women
Children clothing
Ethnic wear
Strong brand
Market leadership
Strong cash flow
low debt
Big plans
Requirements
Developments
Full transcript