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Writing a good H2020 proposal

Introduction for EEN Staff
by

Michael Kerschbaumer

on 8 August 2016

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Transcript of Writing a good H2020 proposal

- What will come out of your project (‘Expected Results’)
- Who wants these results?(‘Lead Users’ or ‘Lead Stakeholder’)
- How do you plan to tell the ‘Lead Users’ about the results?
- Who wants these results?(‘Lead Users’ or ‘Lead Stakeholder’)
- Why do they (Lead User) want the results?
- What further development (steps) will be needed?
- What does the IP strategy look like?
Michael Kerschbaumer
Regional Contact Point H2020 and EEN
Co-chair CoP EU Research
Styrian Business Development Agency
michael.kerschbaumer@sfg.at
HORIZON 2020
Deadline
Preparation
Proposal
Call Publication
Evaluation
Project Start
Grant Agreement
End of Project
Final Report
Project
Reporting
Consortial Agreement
Thank you very much!

To learn more simply join the
CoP EU Research
...writing a good proposal ....
Exploitation

Instruments
Surrounding Conditions
The big picture
Idea
Hilfe
Protection of your IP
Excellence
Implementation
Impact*
}
3 Criteria
5 points each

ranking: Impact first!
Innovation actions: Impact *1,5)
SFG
FFG
FM an Unis
Deadline
Preparation
Proposal
Call Publication
Evaluation
Project Start
Grant Agreement
End of Project
Final Report
Project
Reporting
Consortial Agreement
A
B
Excellence
1.1 Objectives
1.2 Relation to the work programme
1.3 Concept and approach
1.4 Ambition

Impact
2.1 Expected impacts
2.2 Measures to maximise impact
Dissemination and exploitation of results
Communication activities
Implementation
3.1 Work plan - Work packages, deliverables and milestones
3.2 Management structure and procedures
3.3 Consortium as a whole
3.4 Resources to be committed
Members of the consortium
4.1. Participants (applicants)
4.2. Third parties involved in the project (including use of third party resources)
Ethics and Security
5.1 Ethics
5.2 Security
Exploitation

Excellent Science
consolidate the European Research Area
reinforce the excellence of the Union’s science base
Societal Challenges
Industrial Leadership
European Research Council (ERC)
Future and Emerging Technologies
Marie Skłodowska-Curie Actions
Research infrastructure
help European SMEs to grow into leading companies
speed up development of technologies

Leadership in Enabling and Industrial Technologies like ICT, nanotechnology, advanced materials, biotechnology, advanced manufacturing and processing and space
Access to risk finace
Innovation in SMEs
reflects the policy priorities of the Europe 2020 strategy
addresses major concerns shared by
citizens in Europe and elsewhere

Health & demographic change
Food security & Bioeconomy
Secure, clean and efficient energy
Smart, green transport
Climate action & resources
Europe in a changing world
Secure societies
TRL3
TRL4
TRL5
TRL2
TRL1
Technology Readiness Levels (TRL)
TRL6
TRL7
TRL8
TRL9
Technology formulation
Experimental proof of concept
Technology validated in lab
Technology validated in relevant enviroment
Technology demonstrated in relevant environment
System prototype demonstration in operational environment
System complete and qualified
System proven in operational environment
TRL0
Idea
Basic principles observed
100% - Research & Innovation Action
70% - 100%
70% - Innovation Action, SME Instrument,F 2 I
filed away
sometimes re-used in other
project proposal
basis for further work
time to market: 2 - 5 years
Innovation
Europe 2009/10
sovereign debt crisis
banking crisis
economic crisis
euro rescue fund
debt brake
Instruments
to Innovation
Pilot in 2015
Fast
„time to grant“ max. 6 months
"time to market" max. 3 years
Topics
Bottom up
from pillars "Industrial Leadership" or "Societal Challenges" .
Clear business opportunity
Consortium
3 to 5 partners - all types of organization - min. 2 industry participants obligatory
Logistics
3 Cut-Off Dates 2015
max. 3 Mio € EU contribution
max 70% + 25%
100 Mio € in 2015
Innovation projects that are close to the market
TRL 6+
ORIENTATION H2020 structure
Instruments
Surrounding Conditions
Exploitation
Who is the customer an how do I make her happy?
How do i reach the customer? How do I convince her?
What does my value chain look like? Who is in front / behind me?
Where do I fit?
Europe 2020 Strategy
3 Priorities
smart growth
sustainable growth
inclusive growth
Europe 2020 targets
Employment
75% of the 20-64 year-olds to be employed
R&D
3% of the EU's GDP to be invested in R&D
Climate change and energy sustainability
greenhouse gas emissions 20% lower than 1990
20% of energy from renewables
20% increase in energy efficiency
Education
Reducing the rates of early school leaving below 10%
at least 40% of 30-34–year-olds completing third level education
Fighting poverty and social exclusion
at least 20 million fewer people in or at risk of poverty and social exclusion
Smart growth
Digital agenda for Europe
Innovation Union
Youth on the move

Sustainable growth
Resource efficient Europe
An industrial policy for the globalisation era

Inclusive growth
An agenda for new skills and jobs
European platform against poverty
Flagship initiatives
Digital agenda for Europe
Innovation Union
Youth on the move
Resource efficient Europe
An industrial policy for the globalisation era
An agenda for new skills and jobs
European platform against poverty
H2020
H2020
H2020
H2020
Talking Points
Can you place your idea?
?
1.Why this idea?
5. Why you?
3. Existing Solutions?
2. European Dimension?
4. Why Now?
Funding rates & instruments in H2020
100% + 25%
70% +25%
Research and Innovation Actions
Coordination and Support Actions
Innovation Actions
SME Instrument
Fast Track to Innovation
European Research Council
Marie Skłodowska-Curie Actions
Inducement prices
Precommercial Procurement (PCP)
Public Procurement of Innovative Solutions (PPI)
borrowed from Sean McCarthy
borrowed from Sean McCarthy
1
Client - Put complex concept on paper
You - discuss idea with client
preparation for partner search
NCP - Discuss idea with NCP for challenge/topic
Partners - Discuss idea with potential partners
Proposal - leads to proposal abstract
Topic - Call name & topic number
Title (Slogan) & ACRONYM (Brand name)
Objective - what will be done
Background - why will it be done
What are the results & who wants them
Who will do the work & who do we need
How long will it take & what will it cost
Administrative Forms
Proposal Template
C
Financial Forms
Work program energy
2014-2015
Call 1
2014-2015
Call
ENERGY EFFICIENCY
H2020-EE-2014/2015
Call ...
2014-2015
Subcalls
Subcall
Buildings and
consumers
Subcall
Heating and
cooling
Subcall ...

Topic ...
2014
Topic 2
2015
Topic 1
2014
Structure Topic
Specific Challenge
Scope
Expected impact
Type of action
borrowed from Sean McCarthy
‘Facts’ and ‘Figures’ ->
you know your stuff
"educate" the evaluator

- What problem are you trying to solve?
- How is it a European priority? (Europe 2020 Strategy, Focus Areas)

- State of the Art? What is there already? How will you take it further?

- Why now? Explain why you should not wait any longer.

- Why are you the best people to do this work? Proof this claim.
Recommendation 4 EEN consultants
1
fit 4 topic
impact
consortium
0
idea - funding ?
H2020 structure
& instruments
1 pager
with support from the regional EEN consultant
Topic
Call
Work program
Focus Area
Effectively exploiting research results depends on the proper management of intellectual property
IP strategy is central to the evaluation of the impact of the proposed projects
Checklist:

How will results be protected?
How will background and results be organised and managed?
How will joint ownership be treated?
How will the results be exploited?
Which confidentiality measures have been and will be put in place?
No communication
1. Definition of goals
2. Description of target groups
3. Communication channels & strategies
4. Key Messages
5. Implementation plan, due dates and responsible persons
6. Metrics for evaluation of success
7. Costs / budget
without a communication plan
Submitting the proposal
The Evaluation Process
Interpretation of the scores
Basic Rules
3
from EU-28 or associated countries
Coordinator
Partners
Subcontractors
3rd party
Work package leader
Lead user
Dissemination expert
.........
Proposal
Research
Missing?
to cooperate with
Market
Application
Good is not good enough!
SC 1
(Health)
SC 2
(Food)
SC 3
(Energy)
SC 4
(Transport)
SC 5
(Climate)
SC 6
(Incl.Soc.)
SC 7
(Sec.Soc.)
Personalizing health and care
Sustainable food security
Blue growth
Smart cities and communities
Competitive low-carbon energy
Energy efficiency
Mobility for growth
Waste: a resource
Water innovation
Overcoming the crisis
Disaster resilience
Digital security
Focus Areas
Societal Challanges
as seen on http://www.catt.at
Key Account Management & Coaching
Feasibility
Innovation project
Access to finance
6 month
3 month
6 month
24 month
50.000 €
flat
0,5 - 2,5 Mio. €
70%
??? Mio. €
eligable costs
not eligable costs
Interests
Customs
Personnel
Subcontracting
Others
direct costs
indirect costs
25 % of direct costs
(minus Subcontracting)
Own Research
Technology Transfer
R&D&I
your choice
Innovation
Substantial Improvement
New Technology
Smart Combination
+
R&D
Innovation
PreCommercial Procurement &
Public Procurement of Innovation
CSA 100%
PPI / Procurement 20%
Tender based on spezifications developed
PCP /Tender 70%
Preperation
Procurer 1
P 2
P 3
P 4
P 5
1
2
3
Ideas
Concepts
Prototypes
1
2
3
4
5
6
7
8
9
1
2
5
6
7
9
2
5
7
Definition
Possible Solutions
Draft Solutions
Prototyp - Specification
1
2
3
4
5
6
7
8
9
10
11
12
Implementation
market price
market price
market price
Funding
Research & innovation action
Innovation action + SME-Instrument
(100
(100
25) x 100% = 125 EUR
+
25) x 70% = 87,5 EUR
+
100 %
bei NPOs
TRL 9
TRL 8
TRL 6
TRL 4
TRL 3
TRL 2
TRL 1
TRL 5
TRL 7
Funding rate
Full transcript