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Business Models for Creative Industries - Case Study
Transcript of Business Models for Creative Industries - Case Study
M dels for
Creative Industries The Pixar Storyboard TOY STORY - 1995 "The art challenges technology.
Technology inspires the art"
John Lasseter Alessandra Botta
Elena Santoro The Gioca Quiz! 2001:
Monsters University Tired of GIOCA?
/apply.html 1979 1984 1986 1992 1993 2000 2004 2006 George Lucas brings Ed Catmull and associates from the NYIT as part of Lucasfilm John Lasseter leaves Disney for Lucasfilm Steve Jobs buys Pixar computer graphics unit from Lucas CAPS wins joint Academy Award for Pixar and Disney Pixar earns third Academy Award, for RenderMan Company moves to new headquarters in Emeryville, California Disagreements between Steve Jobs and Michael Eisner: Pixar seeks other partners Disney buys Pixar 26 years in existence 13 movies, 22 shorts
26 Academy Awards
9 films with a 95% or above
critical score on RottenTomatoes
374 Lasseter's Hawaiian shirts
30 People in this class who cried
watching "UP" The future:
looking back at the past production exclusivity Merger Agreement - 2006 THE COMPANY BOOKs & RECORDS INTELLECTUAL PROPERTY POLICIES FOR MANAGEMENT OF THE FEATURE ANIMATION BUSINESS New! To technology and beyond! * A Brief Introduction To RenderMan "What began as an interesting artistic exercise is now an indispensable tool. It's notable that twenty years after putting its first pixels on the screen RenderMan remains the benchmark for all rendering technology."
George Lucas * RenderMan On Demand “RenderMan on Demand has been a lifesaver for us. On a recent job, an animation that would’ve taken a month to render in-house was rendered within a day on the cloud. Because of its speed and accessibility, it has become an integral
part of our pipeline,”
Simon Sangar, Senior VFX Artist, Bradley and Montgomery. Pixar’s new cloud rendering service (2012) * Pixar: Two Early Works first computer-animated long-length movie first collaboration with Disney "more edgy" great hit in the market Text 340 ***** with the right answers (ex. A-B-C) 1. What is the title of Pixar's first full-lenght movie? A- TIN TOY
B- TOY STORY
C- FINDING NEMO 2. Who bought Pixar in 1986? A- LUCA ZAN
B- GEORGE LUCAS
C- STEVE JOBS 3. What is the name of the giant bird in "UP"? A- ALEX
C- KEVIN ready... set... go! '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '07 '08 '10 '09 '11 '12 Pocahontas The Hunchback of Notre Dame Hercules Mulan Tarzan The Emperor's New Groove Lilo & Stitch Brother Bear Chicken Little Bolt The Princess and the Frog Tangled Wreck-it Ralph Toy Story A Bug's Life Toy Story 2 The Incredibles Monsters' Inc Cars Finding Nemo '06 Ratatouille Wall-e Toy Story 3 Cars 2 Up Brave US Box Office - creation of a new standard
- technologic advantage
- no cheapquels
- ability to create fidelization
- differentiation of targets '13 Monsters' University ...and, yes, you ARE old The Adventures of André and Wally Luxo Jr. Case study: Pixar Ale
Ele 3D meets 2D: high-tech tinged with a retro look Never-ending innovation: Meander Why is this business model
so successful? X - FACTOR? P EOPLE I NNOVATION A TTENTION FOR THE PRODUCT R ELATIONSHIP WITH THE AUDIENCE 1998 1995 1999 2001 2003 2004 2006 2007 2008 2009 2010 2012 + DREAMSWORK + BLUE SKY + WARNER ANIMATION + sONY ANIMATION Antz Shrek Ice Age Shrek 2 Polar Express Madagascar Corpse bride Robots Chicken Little Over the hedge Boog & Elliot Ant Bully Happy Feet Bee Movie Surf's up Horton Kung fu panda Bolt Tangled Megamind Desplicable Me How to train your dragon Cloudy with a chance of meatballs Shrek 3 Rio Wreck-it
Ralph Hotel Transilvania Tin-Tin The competitors
* run up to pixar technology
* similarities and differences
* major competitors coins & cash pixar technology CO-PRODUCTION AGREEMENT -1997 property rights distribution Critics... NOPE Internship Post-graduate program ...Pixar University