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Medkit 2.1

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Prezibase Designs

on 16 February 2015

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Transcript of Medkit 2.1

LAUNCH TOOLKIT OVERVIEW

Target audiences
Protection
Intelligent for Better Control
Some facts & figures
MiniMed™ 640G
Convenience
Design
Biggest
launch ever…
Biggest
Q4 AOP ever…
Biggest
toolkit ever!
>50
materials / tools developed
24
websites
45
people involved
Patients
Internal sales team
PR
Healthcare Professionals
Eduardo Chavez – Fabienne Durat – Matt Sturt
Internal Sales Team
How we sell is becoming more important than what we sell!

SUMMIT
Sales Toolkit
Theory
Execution
Application
Theory
Application
Execution
Healthcare Professionals
EDUCATE
PROMOTE
the benefits
SUPPORT in

setting
SmartGuard
Training slide deck
Knowledge test
Training check-list
Brochure
SmartGuard summary sheet
CGM Initiation settings guide
SmartGuard app
iStars
PR
Support you in executing
your local PR plans

PR
outreach strategy
Content
PR communication concept & media kit template
Media strategy
Press Release, Fact sheets & Q&A
B-roll
Infographics
A holistic
toolkit….
…to support you in executing the biggest launch ever!
Discover more tomorrow on the MiniMed 640G system tour…
Patients
30+
hours of Marcom review
~150 000
words to translate
Offline
Digital
Integrated system visual leveraged across all touchpoints
Brochure
Videos
Infographic
Welcome card
Getting Started Guide
Influencers Network Covering the 640G launch
BRAND CHOICE
ONBOARDING & TRAINING
Influencers Network Covering the 640G launch
Influencers Network Covering the 640G launch
ARR!
Full transcript