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Company Research Presentation

Economics Project researching the Dairy Queen Franchise.

Lindsey R.

on 6 February 2013

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Transcript of Company Research Presentation

Company Description Dairy Queen provides ice cream and various lunch items to their customers History of the Dairy Queen Franchise The Founding: International Dairy Queen (IDQ) "We Treat You Right" Interesting Facts 1. Financial State of Dairy Queen In China of 2011, the President of IDQ saw a 17% growth in sales What Market Structure? Monopolistic Competition! The Dairy Queen Franchise Company Research "Hot Eats, Cool Treats" "DQ: Something Different" "So Good It's RiDQulous" Bibliography -started out as unnamed ice cream, in 1938, sold by J.F. McCullough and his son in Moline, Illinois An Acquisition: -the first official restaurant opened in 1940 in Joliet, Illinois -to make Dairy Queen an actual business franchise, the McCulloughs partnered with Sheb Noble -in 1987, Dairy Queen loved the taste of the Orange Julius chain so much that they bought the company -this is a horizontal merger because Dairy Queen and Orange Julius are in relatively the same business; this does not affect the supply chain, but rather a range of products "now you can get your Dilly Bar where you get your Julius Original!" -IDQ not only does business with people in the United States, but also possesses thousands of franchises around the world (China, France, etc.) -The Dairy Queen Franchise is a part of the fast food chain where prices are low and there are many restaurants around the world Subsidiaries: Orange Julius and Karmelkorn the Largest Blizzard on record weighed 8,224.85 pounds and was 22 feet fall 2. there are 5 different kinds of Dairy Queen franchise buildings based on products sold: a.) Standard stores - mainly the DQ desert treats b.) DQ/Orange Julius - products sold from both DQ and Orange Julius menus c.) Dairy Queen Brazier - all ice cream and fast food products available d.) DQ Grill & Chill - most popular type with all food options and sit down seating and service e.) Texas Country Foods - only featured in Texas with a special menu From 2011-2013, DQ opened over 70 new stores that included their 500th in China The company makes more than $3.2 billion in Financial sales Dairy Queen net worth: $750,000 Ranked #20 in America's Top Global Franchises In the last few years International Dairy Queen has been successful -there are many similar competitors that all sell almost the same product therefore try to differentiate to gain customers Competitors: -Ben & Jerry's -Culver's -McDonalds -Baskin-Robbins "About." Orange Julius. Orange Julius Company, n.d. Web. 05 Feb. 2013. "About Us." Dairy Queen. International Dairy Queen, n.d. Web. 05 Feb. 2013. Ben & Jerry's Photo. Digital image. Fan Pop. Ben & Jerry's, n.d. Web. 4 Feb. 2013. BR Baskin Robbins. Digital image. Happy Hour Card. Baskin Robbins, n.d. Web. 4 Feb. 2013. Dairy Queen 1961. Digital image. Wikipedia. N.p., 2 May 2011. Web. 4 Feb. 2013. Dairy Queen 2001. Digital image. Wikipedia. N.p., 1 May 2011. Web. 4 Feb. 2013. Dairy Queen Blizzard. Digital image. Dairy Queen. International Dairy Queen, n.d. Web. 4 Feb. 2013. "Dairy Queen Franchise Cost & Fees." Dairy Queen Franchise Cost & Fee, Dairy Queen FDD & Franchise Information. International Dairy Queen, n.d. Web. 05 Feb. 2013. Dairy Queen Logo. Digital image. Wikipedia. N.p., 4 Mar. 2008. Web. 4 Feb. 2013. DQ 1950s Logo. Digital image. Wikipedia. N.p., 16 Nov. 2007. Web. 4 Feb. 2013. IMG Logo. Digital image. Culvers. Culvers, n.d. Web. IMG Logo. Digital image. Culvers. Culvers, n.d. Web. 4 Feb. 2013. Karmelkorn. Digital image. Billfrawley. Bill Frawley, n.d. Web. 4 Feb. 2013 McDonalds. Digital image. MC Ohio. McDonalds Corp., n.d. Web. 4 Feb. 2013. "News." Dairy Queen. International Dairy Queen, n.d. Web. 05 Feb. 2013. Vengangela. Orange Julius. Digital image. Vegangela. Vegangela, 29 Oct. 2011. Web. 4 Feb. 2013.
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