Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

About Alibaba

No description
by

Danielle Milliken

on 2 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of About Alibaba

About
Alibaba
By Chloe and Danielle
Establishing Taobao.com
Baidu entry challenges
In reality Alibaba has...
Alibaba's business model
Is this model sustainable?
Global Expansion
Quiz

“We launched Taobao not to make money, but because in the US, eBay gets a lot of its revenue from small businesses. We knew that some day, eBay would come in our direction.” - Jack Ma.
C2C and B2C company founded 10th May 2003

Entry into e-commerce was going to 'shake up the industry'
Baidu were the largest search engine & could use that to their advantage
Youa launched in 2008 only held 0.11% of market share by 2010
2010 Launch - Lekutian (closed in 2012)
Why eBay failed
Taobao Reigns
Taobao was not about making money
Had free service for 3 years - ebay said this was not a business model
Swift guanxi - all about relationships
“China is truly not over,” said Daniel Feiler, eBay’s director of communications for the Asian Pacific region
Why ebay failed
Decisions for ebay China were made at US headquarters

Ebay seemed slightly ignorant
of it's competitors

In the end Taobao just knew it's customers better, but ebay can learn from this.
Marketing: TV (Taobao) vs. Internet (ebay)

Buy it now vs. Auctions - ebay should have pushed buy it now more
Why ebay failed
Stakeholders - their role in making Alibaba an industry leader
Jack Ma (Founder)
Ex-Shareholders
Financiers
Chinese Government
Businesses that use Alibaba (particularly SME's)
Competitors
Partners
International Governments
Stakeholders - their role in making Alibaba an industry leader
Other factors that lead to success
Early entry to the internet

Surviving the dot.com burst
Other factors that lead to success
Ability to know their local people
Their business model was attractive, and free. While subscriptions were considered worthwhile
Ability to facilitate concerns their
users had (e.g. Alipay)
Aligroup
Alibaba.com
Alibaba.com China
AliExpress
Taobao.com
Tmall.com
China Yahoo!
Juhuasuan.com
eTao.com
Alibaba Cloud Computing
AliPay


Maintained a very strong position, particularly with Alibaba China - which has approx 77.7mill users
Introduced eTao (2010)- shopping search engine

Also, Alibaba wants to differentiate itself
by targeting higher end customers

Global expansion may have been a thought around the time of this article, but in reality Alibaba is already in 240 countries worldwide.

In order to keep competing there are some ideas they may want to adopt:
- Apps / mobile technology
- Algorithms tailored to individual companies wants
- A larger variety of international languages
IPO in the USA
Recently been given the opportunity
to turn into a publicly listed company on the US Stock Exchange.
Have not taken up the idea yet, could be one for the future though
More on Baidu
- Feb13 launched online shopping search
engine - excludes anything listed by Alibaba
- Buying into online retailers such as Nuomi
- But really they seem to be sticking with search engine ventures (recently with Bing), and a focus on mobile apps ($1.9bill for 91 Wireless).
Onto the Future....
Alipay.com
Forbes magazine estimates Alibaba will be worth over $150 Billion in 2016.
The online retail industry is only expanding
It can only get better because global trade starts with...... Alibaba
B2B Company aiming at SME's
Now: It aims to be the go-to English-language platform for cross-border trade and help small businesses worldwide expand to overseas market
Alibaba's Mission and Vision
To make it easy to do business anywhere
To become the first platform of choice for sharing data
To be an enterprise that has the happiest employees
To last at least 102 years
B2B Business Model
Quiz Answers
Expanding, particularly with small business
Builds long term, lasting relationships
Provides a marketing platform for SMEs

- They got in early, have leading market position
- Are continuing the expand
- Have strong values and mission statement
- Are continually working with governments to ensure total compliance and improved safety for customers
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
What sort of business is Alibaba?
A) Online B2B
B) Online B2C
C) Physical Retail Stores
D) Sells Pies
Alibaba's founder was:
A) Jack Welsh
B) John Mayer
C) Jack Ma
D) John Howard
What share of the industry does Taobao now hold?
A) 42%
B) 65%
C) 83%
D) 96%
How much profit did Alibaba intend to make in 2002?
A) None, they still were running the business at a loss
B) $1
C) $5
D) $9million
How much does Forbes magazine expect Alibaba to be worth by 2016?
A) $100 million
B) $150 million
C) $100 billion
D) $150 billion
Alibaba's target market is:
A) Large Corporate Enterprises
B) Small and Medium sized enterprises
C) Aging, balding men
D) International Government Consultants
What is the name of Alibabas secure payment system?
A) AlibabaPay
B) Paypal
C) AliPay
D)Your-pal-ali-wants-all-your-money
Taobao means?
A) Would you like a taco?
B) Yes I'd love a taco
C) I'm a pirate
D) Digging for treasure
When Taoboa was formed it was formed because:
A) Jack Ma knew ebay would be coming for the B2C & C2C online retail market
B) Jack Welsh had lost a company in America and wanted to ensure eBay wouldn't win China
C) John Howard wanted a Taco
D) Both A & C
What is the name for the Chinese emphasis on relationships?
A) Chengse houzi
B) Pisa Ping
C) Swift guanxi
D) Taoboa
What sort of business is Alibaba?
Question 1
A) Online B2B
Alibaba's founder was:
Question 2
C) Jack Ma
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
What share of the industry does Taobao now hold?
D) 96%
How much profit did Alibaba intend to make in 2002?
B) $1
How much does Forbes magazine expect Alibaba to be worth by 2016?
D) $150 billion
Alibaba's target market is:
B) Small and Medium sized Enterprises
What is the name of Alibabas secure payment system?
C) AliPay
Taobao means?
D) Digging for Treasure
When Taoboa was formed it was formed because:
A) Jack Ma knew ebay would be coming for the B2C & C2C online retail market
What is the name for the Chinese emphasis on relationships?
C) Swift gaunxi
Thanks for Listening
Twitter hashtags for this presentation:
#imapirate #iwantataco
#bestpresentationever

Video: Why alibaba.com

The IPO on the Hong Kong Stock Exchange was the largest Internet IPO since Google
Jack Ma was originally an English teacher, and just happened to be introduced to the Internet by a friend when on a trip to America
Taobao means digging or searching for treasure. The chinese appreciation of this pun played a strong part in the companies success
In 2002, Alibaba aimed for only $1 in profit for the year
In June 2013, Taobao dominated the market with a 96% market share
Baidu's logo is a dogs paw print due to a local mispronunciation of the word "Google", which makes it sound similar to the Chinese word for "dog"
Full transcript