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Perfume Description & Target Market

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by

lewis metcalf

on 15 February 2014

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Transcript of Perfume Description & Target Market

Ivre Amore
The name of my Perfume is
"ivre Amore" this is french which translates to "love drunk"



Ambrosia

Smells like a bowl of fresh Fruit salad with a hint of coconut. A very refreshing sweet scent.
Age Group : 18-30
Female
price : £25-£65
Pen Picture
Amanda is a 23 year oldrunway model in London. she likes to keep up with latest trends in fashion and nightlife.
she enjoys socialising with friends in vip hotspots around the city centre. she loves to pamper herself most days with trips to the salon or spa. she also loves retail therepy and has a keen eye for luxury items. she wears anything upmarket like chanel or kurt kieger.
Smell
Image by Tom Mooring
Target Market
Perfume Description & Target Market
What does love drunk mean?
when you are missing someone and you can't get them out of your mind.. its like you become a complete mess constantly thinking about them, calling them, emailing, myspacing, facebooking, messaging trying to get a hold of them acting completely mad and ridiculous throwing all reason out the window
Angel Type
Just like Angel Perfume by Thierry Mugler, Created By The Design House Of Thierry Mugler In 1992, Angel Is Classified As A Refreshing, Oriental, Woody Fragrance with notes of vanilla,sandalwood, and patchouli. Accompanied by fruity notes of fresh citrus, melons, peaches, and plums.
Competitors
1. Chanel No. 5 - £85
2. Shalimar by Guerlain - £80
3. Poison by Christian Dior - £76
4. L’air Du Temps by Nina Ricci - £75
5. Classique by Jean Paul Gaultier - £75
Full transcript