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How to Anti-fragile your communication

LED conference of ICP August 5th 2015
by

Vilma Luoma-aho

on 5 August 2015

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Transcript of How to Anti-fragile your communication

Messenger:
Who
(how I feel about them)
Incentives: Gain & avoid (mental shortcuts)
Norms: What others do?
Defaults: Easiest choice
Salience: Is it important?
Priming: Knowing this.. (sub-conscious cues)
Affect: Emotions arising
Commitment: Previous choices
Ego: Does it suit me?
If you do not plan communication
it is going to occur in ways and places that do not support your goals.
Culture
How to anti-fragile your communication
5 steps of Antifragile Communication
1) From reputation management toward
expectation management
2) From human resource management toward employee
enabling
3) From communication toward
listening
4) From attention gaining to
interaction
5) From Strategy-building to cultivating an antifragile
culture


Q
What does this kind of society mean for my school & work?
Professor, Docent
Vilma Luoma-aho
Organizational communication & PR
Department of Communication
University of Jyväskylä, FIN
@vilmaluo on Twitter
@vilmaluo
@vilmaluo
What shapes communication?
(MINDSPACE: Behavioural Economics, Dolan, Hallsworth, Halpern, King & Vlaev, 2010)
Q
How do I make the setting ideal for communication in my school/organization?
* Mere knowledge does not change behavior
Aesthetics
Values
Beliefs
Desires
Motivation
Trigger
that fits
"my story"

Receiving
Knowledge,
Confirmation
Asacker, 2014;
Identity
validation
"My story"
enforcement
Choices & actions have to be practiced to become reality.. habits are easiest formed based on surprise gains.
Q
What unwanted action or behaviour keeps emerging or what desired action does not occur?
1) Listen to people, observe their actions
2) Ask them how you can help?
3) Think through MINDSPACE
4) Match their personal story
5) Praise and reward
@vilmaluo
@vilmaluo
In the reputation society and the online environment there is no control over communication.
Wiio’s Laws of Human Communication (1976-78)

1. Communication usually fails – except by chance.

1.1 If communication can fail – it will.

1.2 If communication cannot fail it, nevertheless, usually fails.

1.3 If communication seems to succeed in the way which was intended, it must be in a way which was not intended.

1.4 If you are satisfied that your communication is bound to succeed then the communication is bound to fail.

2. If a message can be understood in different ways, it will be understood in the way which does the most harm.

3. There is always somebody who knows better than you what you meant with your message.

4. The more communication there is the more difficult it is for communication to succeed.

4.1 The more communication there is the more misunderstandings will occur.

5. In mass communication it is not important how things are, the important thing is how things seem to be.

6. The importance of a news item is inversely proportional to the square of distance.

7.The more important the situation is the more probably you forget an essential thing you remembered a moment ago.
Full transcript