Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Cox Capabilities - Digital

No description
by

Jim Dettmer

on 2 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Cox Capabilities - Digital

COX.COM
CONNECT WITH COX CUSTOMERS ONLINE


The site where Cox customers manage their products and services. Reach them as the login to their accounts, check WebMail, Program their DVRs and More!

1,229,329 Monthly Unique Visitors
1 ad on most pages, 99% of ads are above the fold
Zone level geo-targeting

1 out of 4 Cox.com visitors checks e-mail as part of their visit .
Users spend about 22 minutes in WebMail per session.




COX DIGITAL AD NETWORK
VIDEO PRE-ROLL
IN BANNER
VIDEO

VISUALIZE
YOUR CHANNEL

COX.COM
Van Tuyl Benefits
COX.COM
WHO USES THE NETWORK


Maximize your online investment with no waste.

Other sites and networks' accuracy can fluctuate between 50% and 80%.

Cox Communications is the
DOMINANT
ISP in Arizona.
10mi

3mi

http://whatismyipaddress.com/geolocation-accuracy, http://compnetworking.about.com/od/traceipaddresses/f/ip_location.htm, http://www.ip2location.com/demo.aspx, http://www.ip2location.com/demo.aspx

Why is 100% Accuracy Important?
Estimates from Other Networks
ONLINE
VIDEO
PRE-ROLL


ONLINE

IN-BANNER VIDEO

Info Menu
Include a customizable navigation menu that can be accessed at any time during playback.

Maps + Directions
Offer maps and directions to closest dealer based on IP address or Zip code.

Print Coupon
Include a coupon or other documents viewers can print without leaving the video ad.

More Video
Provide another video that plays within the same ad experience.
Survey/Poll
Include a multiple-question survey or poll within the ad.

Lead Capture Form
Provide a way for viewers to request a quote, more information, or sign up for a newsletter.

Social Sharing
Provide a way for viewers to easily share the video ad through Twitter, Facebook and other social media websites.
Link
Send audiences to additional information in a special web location.

USE YOUR CHANNEL TO…
VISUALIZE
YOUR
CHANNEL

Demonstrate a complex product or service
Share customer testimonials
Tailor messages to specific audiences by category
Introduce your employees
Provide a virtual tour of your facility
Announce special offers/ events
Refresh content when needed

My Connection Homepage
ACCOUNT LOGIN PAGE
WEBMAIL LEADERBOARD
Source: Nielsen The Q3 2012 Cross-Platform Report January 14, 2013 & IAB: The Multi-Screen Marketer 2012
Source: YuMe Whitepaper: Dual-Platform Campaigns: Using Online Video to Enhance the Reach and Performance of TV January, 2012


Increase engagement with :15 or :30 video pre-roll ads on thousands of high-profile sites.

Target by 100% accurate geo-targeting and site content.

Airing an ad on TV and Online increased recall;

brand recall increases by 36% and message recall increases by 44%
.

Adding digital to the TV campaign can impact frequency dramatically:
users exposed to campaigns 3+ times increased by 31%, those exposed 6+ times increase by 52%.
Cox Digital Ad Network
Video Pre-Roll

Reach more potential local Van Tuyl customers on one of the largest, local sites.
Market efficiently by using zoned messages in the same manner as the Van Tuyl cable advertising strategy.
Connect the VanTuyl Dealership message with qualified Cox internet customers.
Deliver an awareness message at the beginning of the auto sales funnel.
Local, Cox customers visiting their favorite websites who are potential auto customers.
Available Targeting:
Demographic
HHI users looking for a luxury car
Geographic
By zip code within dealer sales market
Site Content
Target moms on family oriented sites (minivan ads)
Only the Internet Service Provider (ISP) can target online users with 100% geo-targeting accuracy.
Cox Internet Home
COX.COM AD NETWORK
VAN TUYL BENEFITS
Reach only internet users in the dealer's PMA.

Increase dealer's reach with qualified Cox internet customers.

Deliver an Awareness message at the top of the auto sales funnel.

Make internet dollars further along the funnel work harder.
IN-BANNER VIDEO
Why Consumers Engage
Get fast, easy information without leaving the page

Map directions to the dealership

Print out service coupons

Check inventory

Request a quote
REACHING YOUR IDEAL CUSTOMER
PIN-POINT ACCURACY
Provide users quick research tools on inventory, dealership hours, and directions

Create service retention with a service coupon button.

Use surveys as a research tool to hone in a dealer's core product.

Capture leads with a "name your price" button.
IN-BANNER VIDEO
Van Tuyl Benefits
COX.COM: A NEW LOOK
COX.COM: A NEW LOOK
COX.COM: A NEW LOOK
Cox.com Homepage
Full transcript