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Collaborative Consumption

Case Study ZipCar
by

Pascal Bopp

on 23 March 2013

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Transcript of Collaborative Consumption

La facilité d'utilisation
La proximité géographique
La communauté "Green" & "Urbain"
La conscience écologique
La conscience économique
La confiance
Les P2P technologies
La Masse critique Critical Success Factors Anita & Sal Comment gérer les comportements ? Business Model Location par jour
Queue d’attente
Administration
Incommode Coûteux (US ~9'500$ / an)
1h sur 24h utiliser par jour
Quand on veut & pour toutes destinations Paiement par heure
Self-Service-Design
Simple Product Service System Collaborative Lifestyle Friend ! Rental Car-Sharing Ride-Sharing Concurrence Positionnement Questions ? Merci de votre attention Qu'est-ce que? Zipcar (concept & marchés)
Facteurs clefs de succès
Anita & Sal
De l'actuel au nouveau Business Model Agenda
Full transcript