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SPANX and SARA BRAKELY

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by

Hyeyun Kim

on 6 September 2013

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Transcript of SPANX and SARA BRAKELY

SPANX
and
SARA BRAKELY

SARA BRAKELY
SPANX FOUNDER
and INVENTOR
worlds youngest, self-made female billionaire

transformed 5,000 in savings into a 500 million dollar-a-year.

revolutionized women’s undergarments


Sara Brakely
had always wanted to be a lawyer

failed in the LAST twice and gave up being a lawyer

worked at Disney World for 3 months

sold fax machines door-to door for 7 years

Sara Brakely
had never taken a business class

had never worked in fashion or retail

wanted to be self –employed and visualized that

Sara Brakely
happened to find a nagging problem

had an idea of footless, body-shaping pantyhose

list of manufactures of this prototype

cold-colding

Sara Brakely
hearing the word no did not phase her

heard no for the first 2 years

transferred eternally in coldcalling

got lost in the shuttle
Sara Brakely
was immune to rejection

failure is life’s way to nudging you onto another path

What you don’t know can be your greatest asset

To do different because you don’t know how to do it
Sara Brakely
Neiman Marcus and Sara Blakely

Zouve got to come with to the bathroom
Full transcript