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marketing

No description
by

Aashna Singhal

on 18 April 2015

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Transcript of marketing

SEC Groups
Problem
Target Audience
marketing and media
Made by- Aashna and Sonakshi
New Sec
A1
A2
A3
B2
Size
%
Cum
Most own/used
About half use
New adoption
I put my hairbrush in normal water
I clean it with my hands
I put it in hot water
wash it in Dettol
water
I clean it with
tooth brush
I clean it with my hands
Tavisha
Rohit
Sunayna
Preet
Saurabh
Chandak
INSIGHTING
Ways to clean a Hairbrush
0.5
0.5
B1
AC,Car,Computer,DVD
Premium car,LCD Tv,
Electric Kettle,Cooking Range
1.8
2.3
Washing Machine,
Kitchen Sink,Coffee,
Telephone
Car,Computer,Flat Tv,Still
Camera
AC,Internet,Soups,Cheese
3.0
5.4
Toliet Cleaner,Ghee
DVD,Noodles,Basmati,Air
Cooler
Car,Computer,Geyser
4.0
9.4
Electric Iron,2 Wheeler,
Refrigerator,Mosquito
Repellent
MFD,Coffee,Telephone,
Kitchen Sink
Fabric Bleaches
5.1
14.5
Utensil Cleaner
Refrigerator,Toilet Cleaner
Jam,Ketchup,Still
Camera,Washing
Machine
(60%+)
(30-60%)
(5-30%)
While combing our hair many times unrooted hair gets tangle into the brush and it becomes difficult to clean the brush
Interview
Pricing
Fixed Cost
Machinery
= 50,00,000
Land
= 1,00,00,000
Salaries
= 10,00,000
______________________
= 1,60,00,000
*Startup Business
- 2Machinery (Medium Scale)
- Bought Small scale land near Sona Road
- 20 Working People
(10,00,000
__________ = 50,000
20 people

50,000
____________ = Rs. 4,166(Monthly)
12
Variable Cost
Raw Material
= 10,00,000
Electricity
= 8,00,000
Promotion
= 5,00,000
Transportation
= 3,00,000
_______________________
= 26,00,000
TC = FC + VC
TC
= 1,60,00,000 + 26,00,000
TC
= 1,86,00,000
Intended Production
= 50,000 units (assumption)
Individual Price
= 1,86,00,000 Divided 50,000
= 372/-
Raw Material
- Plastic : 5,00,000
- Fan : 1,50,000
- Bristle : 50,000
- Vacuum Pump : 3,00,000
Manufacturer's Cost per unit
= 372
Manufacturer's Cost
=372 + [100 X 372]
___
100

= 744/-
Retailer's Cost
= 744 + [30%profit] + [VAT 12.5%]
= 744 + [30 X 744] + [12.5 X 744]
____ ____
100 100
= 744 + 223 + 93
= 1060/-
= Rs. 1060/-
Cost to Consumer
channel of
distribution

Manufacture
Retailer
Consumer
- Croma
- Reliance Digital
- Big Bazar
retailer
BRAND PERSONALITY
Inventory
Personification
Vacuum Cleaner
Broom
Mop
Hair Brush
Cotton
Plastic
Dust
Solid
Wipes
Cleaning
Dirty
Dust
Colin
House Keeping
Wipers
Female
30-35
Mature
Soft Spoken
Traveller
Cleaniness
Trendy
Disciplined
Neat and Tidy
Upper MiddleClass
Formal Clothes
Stubborn
Punctual


Confident
Classy
Fashion Designer
Party
Obituary
Farm House
Yacht Party
Formal
Lights
Flower Decoration
Classy
Success Party
Anniversary Party
Car Accident
Para Gliding
Over dose of Drug
Alcoholic
Well known fashion blogger died
Murder

Current Headlines
Participated in Lakme Fashion week
World's top most Fashionista
Designed clothes for Lady Gaga
Future Headlines
-Takes over Chanel
-Becomes the top most Fashion Designer
-Launched her own Fashion Magazine
Flat,TV,Large Refrigerator,
Internet,Microwave
Name of the Product
Miracle in a Blink
Hair Breaker
Clean with a Click
Hair Cleaner
Head Case
Hair Case
The Head Shed
Hair Keeper
Super Clean

Final Name
Hair Case
Full transcript