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White Ribbon

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Adrian Betts

on 1 October 2015

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Transcript of White Ribbon

What is White Ribbon?
Males are seen as the key to stopping this violence and are recruited as ambassadors of the White Ribbon cause
A male lead campaign to stop violence perpetrated against women
(White ribbon[WR],2015)
Educating men and future generations of men, about standing up for women's rights is carried out by male ambassadors and male & female advocates. This is done by running and promoting workplace, school, and youth programs, as well as raising community awarness. (WR,2015)


"It fosters and encourages male leadership in the prevention of violence against women, based on the understanding that most men are not violent"

Based on research finding, White ribbon's target audience

Men of all ages
Youth (16-25yo)
Youth in primary and secondary school (WR,2015)
16-25yo youth are targeted due to findings stating that

this age group believes domestic violence is common
only half report receiving information about domestic violence in school
1 in 4 males believe girls like a guy who is in charge
most don't understand the more subtle behaviours of domestic violence
66% of males believe not showing love or affection does not constitute as domestic violence
18.8% of males believe Men are supposed to be the head of the household and take control of the relationship
Primary and secondary school programs are run with the aim of
changing cultures in men
teaching youth what respectful relationships are
preventing the perpetration of violence against women
promoting schools as respectful centers and workplaces
developing schools as strong symbols within the community
National Health Priority Areas
While domestic violence is not directly one of the nine priorities, downstream effects do bring people into these areas. Two main areas of the health priorities that domestic violence brings people into are:
Injury Prevention and Control, and Mental Health
Injury Prevention and Control
According to the Australian Institute of Health and Wellbeing (AIHW), most injuries are caused from "car crashes, falls,
interpersonal violence
, sporting and recreational activities, and in work settings".
Mental Health
Domestic violence involves mental health as...

The perpetrator suffers from mental health issues

The victim develops mental health issues from inflicted abuse

area, such as domestic violence, we end up

areas within the National Health Priority Areas
So what impact does White Ribbon make?
White Ribbon has...
been educating youth and future generations
60-70% brand recognition
doubled the number of events in the last 2 years
educated 55,000 men in the workplace
educated 100,000 students
reached over 2 million people through social media
demonstrated positive change
advocated for victim
Sadly the high profile reports of domestic violence brings this issue to the communities attention.

White ribbon
is a

, giving people a voice and the avenue they
, in order to take action during these times
Two for one
Australian Institute of Health and Welfare[AIHW],2015)
(Paliament of Australia[POA]2015)
Presented by

Adrian Betts
Erika Markham
Lana Johnston


Australian institute of Health and Welfare. (2015, September 6).

Injury, Hospitalised injury in Australia. Retrieved from


Parliament of Australia (2015, September 1). Domestic Violence in

Australia. an overview of issues. Retrieved from




White Ribbon. (2015, September 1). Australia’s campaign to stop

violence against women. Retrieved from

Full transcript