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Marketing Plan

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Weixin Lin

on 24 December 2015

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Transcript of Marketing Plan

X Bar Marketing Plan
Competitive Review
Grain, Real Food
"Healthier alternatives"
Integrated Marketing Communications System
Marketing Segmentation
Market Situation
Start-up cafe for the food conscious
Eases burden of high start-up costs
Sizeable market
Low growth
Fitness enthusiasts
Stay healthy
Regaining health
Specific nutritional intake
Regular, accessible meals
Variety of healthy food choices
Maintain body mass index (BMI)
Specific nutritional intake
Monitoring of vitals



Action Plan
Quality of Food
Quality of Service
Phase 1
November 2015 - April 2016
Phase 2
Phase 4
Phase 3
April 2016 - August 2016
August 2016 - December 2016
January 2017
Revenue: $849, 300
Net profit margin: 24.7% by 2018
> 24 subscribers for monthly meal plans
High customer satisfaction and service standards
Services Offered
Communication Objectives
Sales Promotion
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93% of consumers in Asia Pacific
$10 - $15 (food)
$4 - $6 (drinks)
• Crowd
• Convenience
• Healthy food
• 2nd year onwards
• Subscription based
• In-house vs
• Just-in-time inventory
management system
• Economic Order
Quantity Model
• State-of-the-art
refrigerating systems

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Store Concept
Fitness Theme
Motivational Poster
Window pane in store such that customers can see food preparation process
Full transcript