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Changing Behaviour as an energy saving solution
Transcript of Changing Behaviour as an energy saving solution
behavioural change for sustainable
reduction in carbon emissions'
Behavioural change can deliver
sustained savings of between 5% and 10%
of all energy use. (AEA report 2009)
Leading researcher Dr. K. Carrie Armel
Sovereign’s sustainability strategy
'influencing behavioural change through education, information and engagement’
GOAL: To see a reduction in net energy usage and affordable warmth for our residents.
Why a character?
Characters have been a proven success for behavioural change campaigns!
successful because they represent a message… memorable character = memorable message.
Why a dragon?
went through a design process and testing
He looks interesting and likeable
Never been used before for a campaign- innovative!
An integrated strategy
live events – Mascot centered
App - incorporate rent notifications, reminders etc
Social media -
% of our residents are online and mobile
Print – literature
Why this approach?
value on investment:
10% average savings by our residents
more affordable than structural intervention
a wider reach than structural intervention
you have a sustainable outcome
it has a long shelflife
proven results - 72% of residents in a trial reduced energy use.*
in the housing sector
carbon emissions harm the planet and organisations have a responsibility to act NOW
the top 10 in our region have
a sustainability strategy
part of the warmer homes project
84% of residents
test our approach
with a sampling of 100 residents
* energy and people conference, Oxford 2011.
Our suggested approach
support a change in behaviour through education
but with a twist
do nothing new
do what we have been doing
introduce the integrated approach
the control group
**testing the character, includes testing if we have the name right too
Feedback and questions
energy saving toolkit