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SMILE!

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by

rhia nalayog

on 16 November 2013

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Transcript of SMILE!

SMILE!
something new,
something
awesome!
Thrilling
experience!
Delicious,
everything
delectable!
Renewed,
Recharged and
Refreshed!

2014
MARKETING CAMPAIGN OBJECTIVES
VICTORY
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"If you want to provide a simple, accessible and useful framework then always remember the 4P's"
-Mark Blayney Stuart
Every marketing approach should be
"Consumer Oriented".
-Shizumu and Lauterborn

"Let the consumer
be the center of the
brand 4P's"
"Let the question be answer by the consumer"
"Let the buyer not only be aware
but rather let the buyer decide"
What can you say on the product including the taste, flavor, size and packaging?
Why there are small
market in males?
CHERRY
CHOCOLATE
LIME
MILK
How about the price of the brand?
PREMIUMS
GIFTS
LOTS OF
SURPRISES
"It's very
sulit mama!"
What can you say about the place of the brand?
REGION 4B
Oriental Mindoro
REGION 6
Ilo Ilo
REGION 7
Cebu, Bohol,
Negros Oriental
CARAGA REGION
Agusan del Sur
REGION 10
Bukidnon
REGION 12
North Cotabato
REGION 8
Leyte, Tacloban
What can you say on Mogu Mogu's promotion?
SCHOOLS, SEMINARS, ADVERTISEMENTS
P
U
B
L
I
C
I
T
Y
TARGET
MARKET
PRIMARY
SOCIAL CLASS A,B AND C
5 TO 12 YRS OLD
13 TO 19 YRS OLD
SECONDARY
SOCIAL CLASS A,B AND C
TARGET
MARKET

TARGET
MARKET

PARENTS WITH CHILDREN
4-12 YRS OLD
Expense P2 510 000
Return of Investment
P 351 000
MOGU MOGU GAME
CREATE
AWARENESS
BUILD
LONG TERM
PROMOTIONAL
TOOL
ESTABLISH
BRAND
RECALL
BUILD
YOUR
GAME
UNIQUE
SELLING
PROPOSITION
BUILD
BRAND
LOYALTY
"BALIK-ESKWELA"
Allotted budget P 30 000
Return of Investment
P 90 000
IN
Allotted budget
P 3 000 000
"MOGU-MOGU DANCE CRAZE"
Allotted budget
P 50 000
FEEL it,
GIVE it!
ELEMENTARYA
BONANZA
"Ako ay may
Mogu-Mogu"
Allotted Budget P 1 220 000
Return of Investment
P 274 500
"OPEN YOUR LUCK"
Allotted Budget
P 30 000
IT'S MORE FUN IN SCHOOL
PHP 2 510 000
BUILD YOUR GAME
PHP 30 000
BALIK ESKWELA
PHP 30 000
MOGU MOGU DANCE CRAZE VIDEO COMPETITION
PHP 50 000
BRAND INTRUSION IN SHOWTIME
PHP 3 000 000
FEEL IT, GIVE IT
PHP 3O OO0
ELEMENTARYA BONANZA
PHP 1 220 000
OPEN YOUR LUCK
PHP 30 000
TOTAL
PHP 6 900 000
2
0
1
4
M
O
G
U
M
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C
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"WE LET THEM BE PART OF THE PLAN"
"WE LET THEM DECIDE"
"WE LET THEM HAVE WHAT THEY WANTED"
"AND WE GIVE THE BRAND MARKETING APPROACH BE ON THEIR HAND"
PRODUCT
ORIENTED
CONSUMER
ORIENTED
SOLUTION
RESULT
T
H
A
N
K
Y
O
U
!
3
-
5
N

APPLE
BANANA
BLUEBERRY
CHEESE
CHERRY
CHOCOLATE
KIWI
LIME
MELON
MILK
PEACH
VANILLA
SURVEY
Full transcript