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Technology Environment & Social Networking

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by

Lydia Purdy

on 7 October 2013

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Transcript of Technology Environment & Social Networking

Technology Environment &
Social Networking

Content
Citibank
American Airlines
http://www.transtats.bts.gov/
Impact of technology and relationship on/with stakeholders
Ayla Khan Google


Eyo Guzman Citibank


Lydia Purdy American Airlines
About Google
SHARES
Airlines revenue
Operating revenue: 2010, 2011 (millions)
United $28,040 $30,583
Delta $25, 905 $28,722
AA $19,823 $21,255
U.S. Airways $9,234 $9,994
Southwest $12,104 $16,596

What is AA?
History behind the two airlines
Information and Computer Technology
Ranked 11 in the Information Week 500
Travel

App
International
Wi-fi

Access
World's Leading Airline Website by the World Travel Awards
AA.com
Self-Service
Check-in

Social Networking
Positive
Negative
Company:
Wholly dependent on technology
Expensive
Customers:
Too advanced for some users
Lose that personal, face-to-face relationship
Time consuming if technology doesn't work properly
Employees
Redundancies
Training
Technology problems
American Airlines - computer shutdown
http://www.nytimes.com/2013/04/17/business/american-airlines-cancels-flights-after-outage.html?_r=0

Southwest Airlines - system failure
http://spectrum.ieee.org/riskfactor/computing/it/it-hiccups-of-the-week-southwest-airlines-computer-failure-grounded-all-flights

United Airlines - computer issues
http://spectrum.ieee.org/riskfactor/aerospace/aviation/technology-issue-puts-united-airlines-flights-at-risk


Delays
Unhappy customers
Aircraft problems
Source
http://www.transtats.bts.gov/
https://www.aa.com/i18n/amrcorp/corporateInformation/facts/measurements.jsp

Money:
http://www.businessweek.com/ap/2013-07-09/american-airlines-revenue-measure-rises
http://en.wikipedia.org/wiki/American_Airlines
Revenue- 22.17 billion
http://hub.aa.com/en/nr/pressrelease/amr-corporation-reports-january-2013-revenue-and-traffic-results

http://www.transtats.bts.gov/

https://www.aa.com/i18n/amrcorp/corporateInformation/facts/measurements.jsp

http://www.wikinvest.com/stock/AMR_Corporation_(AAMRQ)
revenue 2011
http://www.airlinefinancials.com/uploads/2011_Mainline_Summary.pdf

Innovation
http://hub.aa.com/en/nr/media-kit/customer/customer-employee-technology
American Airlines - computer shutdown
http://www.nytimes.com/2013/04/17/business/american-airlines-cancels-flights-after-outage.html?_r=0

Southwest Airlines - system failure
http://spectrum.ieee.org/riskfactor/computing/it/it-hiccups-of-the-week-southwest-airlines-computer-failure-grounded-all-flights

United Airlines - computer issues
http://spectrum.ieee.org/riskfactor/aerospace/aviation/technology-issue-puts-united-airlines-flights-at-risk

http://epubs.surrey.ac.uk/1120/1/fulltext.pdf

An Intro to
Citibank, a public company, was founded in 1812 as the 'City Bank of New York
As of March 2010, it is now the 3rd largest bank in the USA after Bank of America and JP Morgan Chase
News and a word from the chairman
Market Share
3rd largest market share in the USA
Headquarters: NYC
1/3 of Americans are customers of Citibank
Services @ Citibank
Headquarters: Googleplex, Mountain View, California
Electronic Banking
Wire Transfers
...and much much more
ICT @ Citibank
Headquarters in Dallas Fort Worth
Citi Mobile App
Sales Pitching
Rewards
Strength:
Communication
Marketing Mix
Weakness:
Glitch in computer system
Opportunities:
Motivation for mergers and collaboration
Increases Globalization
Threats: Fully relying ICT to gather and record information on customers, flights, airplanes, etc.
Social Networking @ Citi
Twitter
Facebook
Youtube
Blog
Impact of Technology
Citimobile App has been given a 4 1/2 star rating. Most clients find it efficient and easy to use.
Although customers with old software on their smart phones may not have access to it or may find technical difficulties.
SWOT-Impact of ICT
Examples of ICT in Google
PigeonRank (a system to help rank the webpages you search for)
Google apps on your smartphones
What does Google sell/manufacture:
-Advertising
-Search Engine
-Productivity tools
-Enterprise products
-Other Products (Google phone)
Market Share:
1. Google- 67%
2. Bing- 17.9%
3. Yahoo- 11.3%
Google search bars on other websites
Social Networking Used By Google
Google+ is a social networking site created by Google in 2011.
The second largest social networking site in the world, having beaten Twitter in January 2013.
Technological Problems Google Has Faced
Google experienced a service disruption on September 23.
www.kansascity.com/2013/09/23/4502877/gmail-google-docs-having-technical.html
Possible misuse and manipulation of search results
Concerns that its compilation of data may violate peoples privacy
Sources
AMERICAN
AIRLINES
http://en.wikipedia.org/wiki/Google
http://en.wikipedia.org/wiki/Google%2B
http://www.google.com/technology/pigeonrank.html
http://searchenginewatch.com/article/2289560/Googles-Search-Market-Share-Shoots-Back-to-67
Employees:
Less labor
Efficient
Less customer complaint
Company:
Reduce Costs
Higher turnover
Partners::
Good relationship
Data easily found
Customers:
Customers feel like they are in control
Better Service
More connected
Easy access
Government:
Better living standards
Increases employment
Increase in GDP
SWOT Analysis
Strengths
+Communication
+Marketing
Weaknesses
-inability to use the new technology
-Technical Problems
Opportunities
+Modernization
+Increase competitiveness in the market
Threats
-Reliance on IT to conduct secure banking
Full transcript