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How to Create Effective & Persuasive Presentations

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by

Sara Orton

on 15 March 2014

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Transcript of How to Create Effective & Persuasive Presentations

Creating Effective & Persuasive Presentations
by Sara Orton
Relevancy
Current
Perception
My Goal
Idea
Audience
Create
Idea
Audience
Broken System

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Lots of content!
Items and Sub-items
Dress it up aesthetically
Chunk of information to say
or show audience
Where they are...

How they think...
Big Idea
A Better Way?
GOAL
I want them to....
Big
Idea
Where you want them to be.

How you want them to think.
Back and forth
Against direction of goal
Audience will zone out
Everything focused on getting from here to there....
So, who is in the
Red Square?
What do they believe?
What do they want?
Who?
You need them more than
they need you!
How are they wired to resist your message?
So how do you take your audience from the
Red Square
to the
Green Square
?
The first step?
Create
Create
Content
Visual
Presentation
Oral
Presentation
Content
Visual Presentation
Oral Presentation
Review
Idea
Audience
Create
Content
Visual
Oral
References
Thank you
Consolidate Ideas
Focus & Structure for Research
Information?
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Relevance & Applicability
Say enough but not too much
Make the message clear
Preparation?
Material?
Increase Persuasiveness by:
Incorporating stories
Using metaphors
Using colorful language
Making references: politics, religion, literature, etc.
Most Importantly:

Know your material!
Time Frame
Appropriate
Structure
"Creating an effective Power Point presentation. Virginia Montecino, George Mason University (2009). http://www.mason.gmu.edu/vmontecin/powerpoint.html.

"Giving presentations worth listening to". TEDxEMU Presentation, Gordon Kangas (Published 2012). http:www.youtube.com/watch?v=NUXkThfQx6A.

"Making an effective presentation". Bill Rosenthal
"Mind & its evolution! A dual coding theoretical approach."
A. Paivio. (2007).

"Multimedia Learning". R. Mayer (2009).

"That resonates with me!" TEDxEast Presentation, Nancy Duarte (2010). http://www.youtube .com/watch?v=1nYFpvc2Umk.

"Tips for effective presentations. ACCU Conference. http://www.accuconference.com/resources/effective-presentations.aspx.

"Twelve tips for creating effective presentations". Mary
Harrington, University of Mississippi & Rebecca Carr, AAU Data Exchange (2010). http://www.aaude.org/system/files/documents/public/air2010.pdf
What is your visual presentation for?
It is not:
Your script
Your message
You
It is:
A tool
An enhancement
A visual teacher
Three Components
Presentation Tool
Text
Graphics
Presentation Tools
Text
Important: Promote readability!
Use readable fonts
Use readable size
No long sentences
Large fonts and bright colors draw attention.

Use this wisely!
Use bullet points sparingly
NO WORDS IN ALL CAPS
Use correct speling and gramar ;)
Limit punctuation marks!
Avoid abbrev.
Go easy on slanting text!
Always cite your references!
Graphics
Always use to enhance, not detract
Use high-quality graphics, unlike above.
Incorporate text into photos.
Use tables and graphs wisely.
Backgrounds should be subtle and consistent.
Use color to draw attention appropriately.
No more than two graphics per slide.
Be consistent!
Body
Can enhance or detract from your message
Stand tall and confident.
Don't pace too much.
Maintain eye contact.
Use hand gestures minimally.
Dress appropriately.
Smile.
Voice
Speak slowly and clearly.
Vary tones and pitches to give emphasis to words and ideas.
Personality
Show you like the audience, they will reciprocate.
Audience impression of you influences message acceptance.
Capture audience attention right away.
Act excited to talk about your topic.
Try to engage the audience.
Keep the energy high throughout.
Logistics
Do not read from slides.
Maintain steady eye contact.
Make an emotional connection.
Read the audience throughout.
Have a back-up plan.
Practice!
Full transcript