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Sony Micro and Macro Evoironment

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by

Rehan Awan

on 29 May 2014

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Transcript of Sony Micro and Macro Evoironment

Company Profile
Industry: Consumer Electronics
Founded: 1946
Founder: Masaru Ibuka & Akio Miorita
Areas Served: Worldwide

Micro Environment of Sony
The micro environment of a company consists of:

The company
Suppliers
Marketing Intermediaries
Competitors
Publics
Customers
Consumer markets
Business markets
Reseller markets
Government markets
International markets
Micro Environment of Sony
The Company
"This requires the interdepartmental communications within a company from top executives to finance, marketing and production, etc."
Sony as a company knows that how important it is.
1st Flat screen TV.
Micro Environment of Sony
Suppliers:
"Sony respects each supplier as an independent company working on an equal basis with Sony.ony makes itself fully accessible to suppliers that can function as true partners by working together in building relationships based on mutual trust."
Micro Environment of Sony
Marketing Intermediaries:
"Marketing intermediaries help the company promote, sell, and distribute its products to
final buyers."
DraftFCB, the company behind “The Bottled Walkman,”
Sony has almost 5000 authorized resellers
Micro Environment of Sony
Marketing Intermediaries:
"Marketing intermediaries help the company promote, sell, and distribute its products to
final buyers."
DraftFCB, the company behind “The Bottled Walkman,”
Sony has almost 5000 authorized resellers
Micro Environment of Sony
Competitors:
Apple
Samsung
LG
Microsoft Xbox
Micro Environment of Sony
Customers:
Consumer Markets
Business Markets
Government Markets
International Markets
Micro Environment of Sony
Customers:
Consumer Markets:
"They consist of individuals and households that buy goods for personal
consumption. Sony is very strong in this market."
1. Target Market: People with high buying power.

Micro Environment of Sony
Customers:
Business Markets:
"Buy goods and services for further processing or use in their production processes."

8th Largest manufacturer of semiconductors.

Customers:
Government Markets:
Sony Provides innovative audio/video solutions,
security systems and IT products for a variety of
mission-critical applications to Federal and local governments.
Government Sony Services

Micro Environment of Sony
Micro Environment of Sony
Publics:
"A public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives."

Green Heart Mobiles
75 percent of their Sony Building running on geothermal power
eCycle (Recycling)
Macro Environment of Sony
Demographics:
"Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, etc."

PS4
Xperia Series
Macro Environment of Sony
Economic Envoironment:
"The economic environment consists of economic factors that affect consumer purchasing power and spending patterns."

PS4
Low budget smartphones Xperia SP
VAIO (High Budget)
Macro Environment of Sony
Natural Environment:
"The natural environment involves the natural resources that are needed as inputs by marketers
or that are affected by marketing activities."

Green Heart
Ranked 9th

Macro Environment of Sony
Technological Environment:
"Sony is a technology
dependent company. So keeping an eye on the technology and keep ahead of the competitors
is the vital role for Sony’s survival."

Project Morpheus
Smartwatch

Macro Environment of Sony
Political Environment:
"The political environment consists of laws, government agencies, and pressure groups
that influence or limit various organizations
and individuals in a given society."

Suppliers

Full transcript