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Pitch VECO Andino

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VECO Andino

on 13 February 2016

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Transcript of Pitch VECO Andino

TH for the

Desired Change:
Entrepreneurial youngsters promoting innovation in inclusive and sustainable agri-food chains.

Producers organizations in condition to connect and supply the market, involving youngsters.

1. Condition
Private companies generate and implement inclusiveness policies and practices and incorporate youngsters improving their competitiveness in the market.

2. Condition
Youngsters with business skills and access to resources, generate entrepreneurships that become a reference for the establishment of inclusive agri-food chains.

3. Condition
National and local authorities develop public policies that allocate resources to involve youngsters in inclusive agri-food chains, with the participation of civil society.

4. Condition
1.1 Farmers Organizations with a strong governance and transparency, motivate an adequate incorporation of youth actions within the organization.
1.2 Quality systems
based on market requirements put in place with the active involvement of entrepreneurial youngsters.

1.3 Youth generate knowledge capitalizing experiences at national and international level to improve the competitiveness of the organization.

2.1 Multi-stakeholder spaces and enterprise networks, debate and promote inclusive and sustainable business models with the effective involvement of youngsters.

2.3 Partnerships are established between the private and academic sector (in rural - urban areas) to develop capacity-building mechanisms focused on entrepreneurship and inclusiveness for youngsters.

3.1 Rural youth has generated evidences through profitable and climate-smart entrepreneurships.
3.2 A critical mass of youth has been established that uses ICT in Agriculture and are networked for mutual learning.

4.1 Government entities and civil society generate knowledge, capitalizing experiences at national and international level that are relevant to promote Food Smart Cities.

4.2 Multistakeholder dialogue platforms, (national/local government, private sector) are established to formulate and implement public policies proposals that promote
inclusive sustainable agri-food chains, with the effective participation of youngters.

The economic boom of the last decade allowed Ecuador and Perú, to become middle-income countries; their poverty rates have declined with 22.5% in Ecuador and 23.9% in Perú, along with other Andean countries -Bolivia, Colombia. (WBG, 2014)
A key sustainable factor for decreasing poverty is providing employment to young people. (UNDP, 2015). In Latin America, a quarter of the population ages from 15 to 29 years. (ECLAC, 2015)
Only 40.9% (INEC, 2010) and 32.05% (INEI, 2010) of young people in Ecuador and Perú respectively have a job in rural areas; nevertheless 60% of the economic active population in Ecuador and 83% in Peru is involved in Smallholder Agriculture.
Smallholder Agriculture provides 70% of the food required by Ecuador and 80% in Perú; a great opportunity for young people to become agents of change within the agri-food chains; to connect the field and the city more efficiently.
Food industry is looking
increasingly for quality
and sustainability in
its supply, demanded
by consumers.
However there is great inequality and poverty can easily be overturned under adverse
conditions like economic growth reduction and climate change effects.
Youth are the future of the
world. They think outside the box, they are the force of innovation.
Christine Lagarde - IMF
I want few acres, but with
lots of volume and
well-managed. That´s my
dream now”.
Eder Torres -
CAC Pangoa - Peru
Youth are more than victims of poverty and economic downturns – they can be agents of change. That is why we should do more to create jobs for young people – and to support young entrepreneurs so they can create jobs for others.
Ban Ki-Moon - United Nations
We have all this land. It rains, the sun shines; all you need to grow food. The land is a factory that can employ millions of youths. This a noble job.
Tiken Jah Fakoly - Ivorian reggae singer
The main challenges are: qualified personnel, communication and youth. There are great opportunities in agriculture commodities.
Esperanza Dionisio -
CAC Pangoa - Peru
The rural sector is experiencing a worrying phenomenon: youngsters are leaving the fields, seeing no opportunities, aggravated by
climate change effects, which undoubtedly is increasing migration to the cities.
2.2 Agri-food enterprises have become a reference for inclusive and sustainable practices, with the incorporation of youngsters.

As one of the first NGOs, VECO Andino starts supporting producers organizations with a market approach on quality and product traceability.
We focus on governance and transparency in the area of organization management, building further on our experience in internal information systems.
VECO Andino facilitates the process to create the National Fair Trade Strategy of the Ministry for Foreign Trade. We bring together public sector, producers, and companies.

We support platforms for policy makers in the agricultural sector. VECO Andino puts on the agenda topics such as business and organizational models and inclusive value chains at Grupo Dialogo Rural (GDR).
As a result of the National Fair Trade Strategy, Ecuadorian fair trade organizations and companies are exempted of the 5 % taxes on currency outflows.
We support the Junta Nacional de Café (National Coffee Board) to create law no. 29972 which promotes the inclusion of family farmers through cooperatives by giving them tax benefits.
The regional forum of VECO Andino facilitates exchanges of expertise between the national coffee and cocoa program of the Ecuadorian Ministry of Agriculture and the National Coffee Board in Peru. Thanks to these exchanges, the National Coffee Board managed to establish a public fund for the rehabilitation of coffee plantations affected by coffee leaf rust in Peru.
Together with Conquito, we start articulating private and public actors and producer organizations for territorial inclusive value chain proposals, with a focus on quality and associativity.
VECO Andino builds relationships with academic actors and knowledge institutions supporting the design of technical training courses and rural entrepreneurship in agricultural schools and furthermore supporting training in leadership skills for producers.
Ecuador. VECO Andino supports the inclusive plantain chain through connecting the coffee umbrella organization Fapecafes with french company Ethiquable for selling banana chips in Europe. With the support of VECO, the organization manages to diversify income and is less vulnerable to climate change.
Peru. VECO Andino starts the inclusive asparagus project with the producers association REOPA and Colruyt, the biggest supermarket in Belgium. The project establishes linkages between different chain actors.
We become pioneers in the implementation of the LINK methodology created by CIAT. This turns us into a national reference in managing the tool which enables evaluating the inclusion in supply chains.
We establish a partnership with the Pacific University of Lima (UP) in order to promote a new generation of entrepreneurs that apply inclusive approaches. Together we create the grant fund LINK to support inclusive pilot projects.
VECO Mesoamérica develops methods and practices on inclusiveness for supermarkets in the vegetable chain.
VECO Indonesia promotes inclusive business models in the coffee chain with MARS and
supports the multi-stakeholders platform “Cocoa Sustainability Partnership CSP”.
Vredeseilanden starts developing experience in sustainable acquisition policies of the out of home market.
VECO Andino starts its Youth Involvement Project in
three coffee cooperatives in the central Amazon
rainforest of Peru.
Zuiddag selects VECO Andino´s project “Proef je Passie – Taste your Passion”, which benefits young Peruvian coffee farmers.
VECO expands its work in Ecuador to youth involvement in agriculture. As a result, 120 youngsters start growing their own coffee.
VECO Andino supports local consumer campaigns in Ecuador and Peru and promotes local vegetable consumption through different distribution channels of the “popular and solidarity economy” in Ecuador.
VECO Andino obtains recognized expertise within fair trade and organic certification, as well with Participatory Guarantee Systems (PGS) for local markets, linking small scale farmers with cities.

Contribute to a world with sustainable production and consumption systems that eradicate rural poverty, boosting inclusive agri-food chains with the effective integration of innovative rural youth with a business-minded vision.
How did we achieve this proposal?
Sector analysis through:

Inclusive and sustainable agri-food chains
Studies about:
50 Key stakeholder interviews
"The main trend in international development cooperation is to promote initiatives to strengthen the value chain to help producers to have access to a market with a good scenario where they can sell their products."

Carmiña Moreno, Interamerican Development Bank - IDB
Stakeholder workshops and events
Internal workshops
3.3 Rural youth has access to specific finance products to develop their entrepreneurships within inclusive agri-food chains.

3.4 Technical and business management trainings are developped, adapted to the needs of rural youth within the agri-foods chains.

Made in
South Africa
Food Smart Cities
Cocoa Cluster
Starting HIVE:
Cocoa Cluster Indonesia
TOC process in Ecuador and Peru
Figuring out our road
to independence
And the last call....
The new "Davos" of the
Food Industry
Coffee and cocoa
“It all began with the workshops
on business plans.
Without business management,
work would be out of the question.
I learnt a lot thanks to my
cooperative and VECO”.
Gledy Sulca
Coffee tree nursery business.
In our youth involvement programs, we focus on strengthening business and leadership skills enabling smallholder farmers to obtain a comprehensive view of the entire agricultural value chain. Moreover, we institutionalize specific areas for youngsters in organizational structures.
¿Did you know that VECO was the first NGO in Peru (2011) and Ecuador (2014) working on youth involvement in agriculture?

Since then, everything started to move and VECO successfully advocated this topic at organizational and governmental levels.

The National Coffee Sindicate (JNC) in Peru refers to young people in its statements and the Ministry for Agriculture in Ecuador is taking policy measures to support the inclusion of youngsters in the coffee sector.

Entrepreneurial youngsters promoting innovation in inclusive and sustainable agri-food chains.
Donor canvas
Key non-program resources
- Offices in Ecuador and Peru.
- Operational alliances in Bolivia and Colombia.
- Access to guarantee fund.
- ICT equipped team.
- HIVE member.
- Wide Professional Network.
- Pool of consultants.
- Member of international organizations.
Value proposition
1. Innovative strategies to support rural youth (m/f) in results oriented actions for poverty reduction.
2. Linking smallholders farmers and their organizations with private enterprises enabling their capacity to comply with growing market demand of quality food.
3. We make visionary investments allocating your money in supporting rural youngsters to be agents of change with skills to create climate change resilient business models.
4. We focus on agri-food chains with high number of smallholder producers like coffee, cocoa, banana and vegetables.
5. We support urban-rural linkage within the joint creation of food smart cities.

How do we deliver
-Effective and efficient accountability.

-We match your funds with contributions from government, foundations and other donors.

-Regular follow up.

-PR Actions.

-Joint Communication strategies.

Donor relationships
Key non-program activities
-Internal competence building.
-Implementing Knowledge management systems
-Expand the use of our professional network.
-Commutation exposure
-Fidelity plan to donors
-Effective and efficient financial and administrative management of resources
-Strengthening HIVE network through international projects and cluster work.
-Being a learning laboratory on working with youth for HIVE.
-Build a continental partnership with VECOMA, based on mutual learning and knowledge sharing on common strategies.
-Generate services portfolio.
-Identified and implement regional consultancy business model.

Key program partners
Donor relationships
- Trustworthy actions.
- Credibility and accountability.
- Effective responsiveness.
- Open communications channels.
- High level of compromise.
- Shared vision.
Donor segments
We have identified donors whose aim is to promote young farmers and improve their livelihoods through entrepreneurship in sustainable inclusive agricultural chains and with whom we will develop a communication strategy according to their interest and affiliation.
International Cooperation
Sustainable Harvest
TWIN Trading
Caravela coffee
Santa María
San Francisco de Quito
Governmental Institutions

Research and development network
International Potato Centre
Service Providers
NGO + Exporter

Non-program cost structure
We identified the resources needed to carry out our mission during 2017- 2021 so we operate efficiently and strength our beneficiaries and their organizations to accomplish the proposed goals.
Non-program cost structure
Resources are categorized and more diversified by reducing our dependency from traditional sources and including local funds.
Beneficiary Canvas
Key partners
Value Proposition
Create new opportunities for rural youth through employment in agricultural sector which generates an attractive income via:

Services delivery
Youth oriented methodologies:

Alliances with specialized service providers
Knowledge sharing
Peer to peer exchange at national/international level
Monitoring and impact measurement, through innovative tools such as sensemaker

Beneficiary relations
Trust, credibility and acknowledgment.

Key Activities
Entrepreneurial training and coaching of rural youth and farmers organizations acknowledging differentiated age and gender roles.
Working towards sustainability through climate smart agriculture.
Joint creation of specific (non) financial services for youth and farmers organizations.
Enable youth and farmers organizations to access crop-related information.
Act as interface between youth, farmers organizations and service providers.
Create expertise and evidence to support Food Smart Cities through inclusiveness in agri-food distribution channels.
Facilitate dialogue and action between stakeholders to promote sustainable inclusive agri-food chains with Good Agricultural Practices (GAP) to guarantee the supply of high quality coffee, cocoa, vegetables and banana.
Facilitate multistakeholder sector-dialogue to improve coordination along the agri-food chain at local and international level, enhance service delivering and enabling environment in the chain (with emphasis on coffee and cocoa).
Through networking with companies, university, service providers influencing business climate towards improving inclusivity in agri-food chains.
Key resources
Creative inter-generational team with expertise in rural development, with emphasis on entrepreneurship, private sector relations and global network, value chain development, rural youth, gender and specific commodities.
Member of an international network organization (HIVE).
ICT tools and platforms.
Web based monitoring system.
Capability to access to funds for development.

Governmental Institutions
BAN Ecuador.

Multi-actor Networks
Alianza de Aprendizaje,
Grupo Diálogo Rural.
Enterprises Networks
Food and Beverage Manufactures Association (ANFAB).
Trade Associations
Social Financial entities
Root Capital
Multi governmental organization
International Cocoa and Chocolate Organization
Farmers Union
International Cooperation

Beneficiary segments
-Selected Farmer Organizations with a market position in cocoa, coffee, vegetables and banana chains.
-Networks of smallholders horticulture producers supplying within Quito’s food distribution channels.

Zooming in:
On Rural youngsters (15-35 years) with entrepreneurial potential in the defined chains.
Impact metrics
Measuring & Evaluation system according to key Performance Indicators (KPIs), such as:

1) Sustainable Livelihood Indicators of rural young entrepreneurs and their families
2) Increase of youth employment in rural intervention areas
3) Increase in youth (m/f) participation in enterprises and leadership positions in producers organizations
4) Business indicators (cost effectiveness, sustainability, shared value) for organizations and entrepreneurship
5) Increase of financial and non-financial services provided to rural youth (m/f) (quantitative and qualitative)
6) Young entrepreneurs with a climate change approach
7) % Public budget assigned to rural youth entrepreneurship
8) Evolution of inclusiveness level - application of Link methodology

How do we meet the beneficiaries
Cost structure
Program Costs

Our partners will benefit from the strategies that will be implemented in benefit of the youth in agricultural value chain; by developing new skills in alliance with private sector and local leaders and specialists working closely within the organizations to ensure the compliance of our program's objectives.
VECO Network Organization
Quito and Gante Municipalities
Program proposal 2017-2021
Our Global Theory of Change
This is not business as usual...

1. Entrepreneurial skills.

2. Focus on market demand of quality food.

3. Sustainability approach

4. Access to financial and Non-financial resources.

5. Synergies between production and education sector.

For sustainable and profitable future for farmers organizations.
Facilitating relations through:

-Multistakeholder dialogue roundtables.
-Interactive chain relations.
-Mutual accountability.
-Field based expertise.
Continental VECO:
Latin America
Strategic Learning Assessment
market trends
coffee and cocoa sector
inclusive businesses
cocoa varieties
Topics per donor
(Thousand Euros)
We plan to have a central team that possesses specialized technical skills in sustainable agricultural chains, creativity to generate public - private partnerships that strengthen young farmers, communicate the expected results of the projects and generate evidence for donors through innovative strategies that let our brand well positioned. Advisory team and Support will be responsible of ensure the implementation projects within our benefitiaries with our vision.
ACC Peru
ACC Ecuador
ACC Bolivia
Rural youth
Farmers organizations Ecuador
-Las Golondrinas
-Productores CONQUITO
-Farmers Clubs (ECOM)
-Fortaleza del Valle
- MAGAP Vegetables producers network
Farmers organizations
-CAC Pangoa
- CAC Pangoa
-Farmers Clubs (ECOM)
Exclusive Coffee
Local roasters: Galletti, Sweet and Coffee, E/S coffee, Bisetti, APU
Twin Trading
Sustainable Harvest
Food Smart Cities
Corp. Favorita:Supermaxi
Grupo Hualtaco
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