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Transcript of Knödel Kitchen
About Knödel Kitchen
Moodboard / Design
Set-up costs € 52,000
Equity € 20,000
KfW Gründerkredit € 35,000
Break-even sales € 394,790
Payback period 1.24 years
New fast food model in Berlin
Snack bar offering various kinds of “Tiroler Knödel“ combined with different toppings or salads
Located in the lively and hip area of Berlin-Friedrichshain
Trendy, traditional, healthy, organic, fast, convenient
To introduce and establish a new fast food concept
Mixing traditional, healthy, organic and “down to earth” cuisine, with urban and trendy elements
1. We are natural.
2. We are traditional.
3. We are alpine.
4. We are fresh.
5. We are friendly.
6. We are different.
7. We are young.
8. We are sustainable.
9. We are open-minded.
10. We are your home.
Duties & Tasks
Quality Management & HACCP
Local Suppliers & organic, sustainable products
Peter Thiemer + Anneka Bealby
Nationality: German + American
Age: 31 + 24
Job: Marketing Manager + Student
Interests: traveling, sports, fashion, cinema
3.3 million inhabitants
22.4 million overnights / 9 million arrivals
broad target market
Trend towards sustainability- oriented, healthy, organic & vegetarian food
Broad potential target market
No comparable snack bar in Berlin
Distinctive due to focus on Knödel
Berlin's food culture
Product rather unknown
Opportunity to expand / establish chain
Online Marketing Activities
Offline Marketing Activities
Liselotte Kager, Nicole Stepanowsky, Daniela Macho, Sabine Steiner, Fenja Weberskirch
Image of Knödel is out-dated
Limited product line
-> but this also classifies the concept
Great amount of snack bars
-> therefore differentiation needed
Online / Offline