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Sony's Resources, Capabilities, and Cultures

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by

Kuan-Chih Chen

on 5 February 2014

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Transcript of Sony's Resources, Capabilities, and Cultures

MNGT 508 2nd Presentation
Group D

SEC's Activity Map
Invest
in
Blu-Ray
Invest
in R&D
BRAND
IMAGE
QUALITY
IMPROVEMENT
RESPONSIVENESS
Updates
For Sold Products
CONTINUOUS
TECHNOLOGY
DEVELOPMENT
Focus on
Hardcore
Gamers
COST
DOWN

CSR
MARKET
PENETRATION
Breakthrough
the
Limitations
of
Playing
Games
Add
Fitness
Games
Invest in
Marketing &
Advertising
Broaden
Proprietary
Complements
Educational
Functions &
Programs
Enter
Mobile
Gaming
Move to
Online
Platform
Development
in Emerging Markets
Regional
Divisions
&
Joint
Ventures
Consistent
System
for
Game
Developers
Attend
Promotional
Events
Establish
Game
Developing
Studios
Discounted
Past
Products
Develop
Powerful
Technology
&
Animation
for Games
M&A or
Partner with
Suppliers
Adoption of
Latest
Technology to Software &
Hardware
Vertical
Integration
Cheaper
Chips
Brought
From AMD
Avoid EU
Tariff
Outsource
to Low-cost
Countries
Online
Distribution
Develop
Retailing
Channels
Clouding
Ken Kutaragi
Kazuo Hirai
2000
2006
2013
1994
PlayStation 1 (US$368)
Core Competitive Advantages
CD Storage Technology
Superior Image Processing
PlayStation 2 (US$368)
Core Competitive Advantages
DVD ROM
Graphic Synthesizer
Emotion Engine
PlayStation 3 (US$599)
PSP
Core Competitive Advantages
Blu-Ray
Cross-media Bar (XMB)
PlayStation Network
PlayStation 4 (US$399)
Core Competitive Advantages
Redesigned Controller
Steam Technology
Ecosphere
PSVita PSTV PSNow
The CEOs & Their Achievements
Differentiation
Cost Leadership
Hardcore
Casual
Portable
Non-portable
Sony's Positioning
DIFFERENTIATION
PlayStation 1 to 3
R&D Focus
Partnership
Cost Leadership
Outsource non-core activities
Latest technology to reduce manufacturing cost
Related
Diversification
Resources, Capabilities & Consequences
POSITIVE
CONSEQUENCE
Music
Music studios
Sony music
Pictures
Self-owned Columbia Records
Clouding
Acquired Gaikai
Existing Mobile & Tablet
Integration & Application to Gaming
Console Game
+
Mobile Tablet
Cloud
Thank You
Full transcript