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Transcript of Al-Utensils
Product Life Cycle
ake cooking easier.
8 out of 10 students said washing up was a daily annoyance in the kitchen
"Although I love cooking,
I hate washing up!"
"We want something that
doesn't create more mess!
"Pans and plates are always piled up next to the sink, this product would definitely help this problem"
Our target market is the 18-24 year old student consumer market who want to do their own cooking but do not want to be left with a lot of mess to tidy up. Pot2Plate provides them with a two in one product that acts as a pan and a plate whilst helping to save on washing up. This two in one feature is what makes this product unique as is not offered by our main competitors.
Brand Positioning Statement
Armstrong, G. Brennan, R. Harker, M. Kotler,P. (2009). Marketing An Introdution. Harlow: Pearson Education Limited. p282.
HESA- Higher Education Statistics Agency UK. (2011). Students and qualifiers at UK HE institutions. Available: http://www.hesa.ac.uk/content/view/1897/239/. Last accessed 1st December 2012.
Jobvite. (2010). Recruiting in the Social Media Era. Available: http://www.youtube.com/watchv=QHPQ61b40ss&feature=related. Last accessed 6th December 2012.
Online Schools. (2011). Obsessed With Facebook. Available: http://www.onlineschools.org/visual-academy/facebook-obsession/. Last accessed 7th December 2012.
The Independent. (2010). Best supermarket. Available: http://www.independent.co.uk/environment/green-living/best-supermarket-marks-amp-spencer-1945052.html. Last accessed 10th December 2012.
Zuckerberg, M.(2012). One Billion Fact Sheet. Available: http://newsroom.fb.com/download-media/4227. Last accessed 7th December 2012.
(Armstrong et al, 2009)
Facebook reached 1 billion monthly active users on September of this year (Zuckerberg, 2012).
The core 18-24 year old ‘student’ segment grew the fastest at 74% year in 2011. (Online Schools, 2011)
Twitter has over 20 million visitors per month (Jobvite, 2010).
During freshers week we want to get #pot2pan trending
Freshers fairs attract a huge amount of students all over the country every year.
Ideal because it brings Pot2Plate directly to the target market
Offer money off coupons to encourage students to purchase from us
Where can you buy Pot2Plate?
How much is Pot2Plate?
Own website online
Sainsbury's scored an A in the National Consumer Council report
for been the greenest supermarket in regards to Tesco, Asda and
Morrisons (The Independent, 2010)
Use of being two in one product means it is
more expensive to produce than a simple pan
However recycled aluminium reduces cost
Needed to be affordable for students
Sophie May Leyland
Alessia Elvira Marini
The Next steps for Pot2Plate
Protect it by making it a registered design
Raising awareness of this new product
Thinking ahead into whether the product will eventually be sold internationally
We believe we have come up with an innovative new product that solves a problem and that we hope will be successful