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CAPSTONE: Burke and Backcountry: An Argument for Narrative-based Produ

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by

Lacy Hope

on 19 April 2014

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Transcript of CAPSTONE: Burke and Backcountry: An Argument for Narrative-based Produ

Burke and Backcountry: An Argument for Narrative-based Product Description
Current Situation
Park City-based company
Online retailer
Biggest competition : REI and Dick's
Customer Segmentation
Benefit of Narrative
Experience
Trancendence
Community
Empriacle Findings
Global Construction
Plot
Three Act Structure
Causality vs. Chronology
Local Construction
Readability
Word Choice
Active and Passive Verbs
Present and Past Tense
Second Person
By Lacy Culpepper
Identification
The innate process of the speaker relating its ego to the ego of its audience (Smith 327).
Aligning the writer's ego with the ego of the reader
Full transcript