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Form and Shape

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Lisa Langenhop

on 10 September 2013

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Transcript of Form and Shape

Form and Shape
"I am convinced that abstract form, imagery, color, texture, and material convey meaning equal to or greater than words. " - Katherine McCoy
Shapes, lines, textures, words, and pictures
The place that form
exists or resides
Positive and Negative
Form = Positive Space = Figure
Space = Negative Space = Ground
Manipulation for COMMUNICATION
1. Activation
2. Proximity
3. Interaction
4. Proportion and Mass
5. Contrast
6. Nearness & Farness (Layering)
7. Symmetry & Asymmetry
8. Alignment
Choose forms carefully!
Every form carries meaning.
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