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Jasmine Reyes.ColorMatters

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Jasmine Reyes

on 29 January 2014

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Transcript of Jasmine Reyes.ColorMatters

The Color Theory
The color theory consists of three categories: color harmony, the color wheel, and how color is used
The color theory contains millions of color concepts, definitions, and techniques.
It creates a reasonable construction for color
When using color, color harmony should be taken in to deep consideration.
Color Harmony: The effect in which colors are used correctly creating a pleasing image to the eye
It is what seperates boring and chaotic artwork
If something is harmonious, the human eye will not reject the image like under-stimulating information or overdone work will do
Some formulas to balance out colors harmoniously include complementary colors, analogous colors, and nature color schemes.
There are many different colors that are used for countless situations
Some colors are used for certain situations for how well it looks, or for the color's meaning (such as how green is often used for nature).
Extra Facts
Pigments and Dye are different things
Black is not a color, but white is.
Color Harmony
Image by Tom Mooring
Color Matters
Color Wheel
Color wheel: A circle that is based on red, yellow, and blue which are arranged in way to show the many different hues of color
Sir Isaac created the first color wheel in 1666.
Through the years, the color wheel has been modified.
The three levels that the color wheel contains include: primary colors/traditional colors (red, yellow, blue), secondary colors (the mixture of primary colors), and tertiary colors (the mixture of secondary and primary colors).
By Jasmine Reyes P.2 1/17/14
Oh my! Thank you so much! Now that I know all about color, I can enter my painting in to the contest!
Oh no! I want to enter my painting in to the contest, but my painting doesn't have color! The bad thing is that I have no knowledge of color whatsoever. Can you help me?
Sure! Let's start and we'll tell you some facts about color!
Color Wheel
Zentangle Color Wheel
Red is often used for it's symbolic meaning of love, anger, adventure, and violence.
It is used in many religions
Red captures a lot of attention considering that it is used on firetrucks
Red is highly used for fire and blood
It is an international color used for stop such as in stop signs.
Red was seen as a magical color used for heroism and energy
Green is often used for symbols representing nature and ecology.
It symbolizes fertility, rebirth, and growth
In Ireland, green is lucky, hence the famous lucky shamrocks
In other places, green isn't a lucky color
Globally, green is used for 'go' in stoplights
It is used in exit signs because it easily differentiates from the color of fire
Green is used to represent money in the USA
It is a color that is the capturer of the most attention, the most luminous color, and the most visible color out of all the colors
Yellow is often used as a symbol for happiness, spring, sunshine, warmth, and enlightenment.
Yellow has many different meanings in different cultures, such as the Japanese meaning of courage (for yellow).
Just as red is used internationally for stop, yellow is used internationally for caution
Blue is the most common liked color for all people
In nature, blue is used for the water and sky
Different shades of blue have many different meanings including heaven, authority, trust, intelligence, strength, coolness, peace, depression, infinity, understanding, and cleanliness
The use of the color/color and the difficulty of blue has evolved through the years
In corporate identitiy, blue is the most used color
When blue meets the eye, it is deflected.
Purple has given off a supernatural aura for years.
It has the most remarkable and interesting history than any other color
It is the color that has the strongest wavelength out of all the colors in the rainbow
Purple (including different shades) symbolizes royalty, florals, luxury, nobility, creativity, magic, romantic, bravery, and mystery
Purple has positive and negative (like conceited) meanings
It is the hardest color for the eye to identify
Purple's history has evolved over the years.
Orange is very vibrant and fruity
It is the only color that has same name of an object (the fruit)
It is commonly used in fires and sunsets
It symbolizes cheer, excitement, warmth, energy, and good health (vitamin C)
It is a "groovy color"
Orange is used as a prison suit color, and for safety gear such as on safety relecting suits, safety cones, and some hunting gear
Color & Marketing
Color & Vision
Color & Science
Considering the perfect color for displaying your company is very important
Color decides the meaning of the company's logo without words
Color and shapes create a message without delivering words
We observe the pocture/logo of a company more (shorter) than reading the words
Our minds are programmed to respond to color.
Color and shapes represent that company, so it is important.
Most people only focus on the picture, than the words!
Color and shapes work together in harmony to deliver the message
Yellow is the most irritating color for it's excessive stimulation on the eyes. Also, yellow is very bright.
Yellow is the first color that our eyes notice
The quantity of how much color you use, affects the effect of the color
The appropriate use of color will be soothing to the eye's vision
Correct use of color will eliminate fatigue and prevent headaches
Our human eye can envision 7,000,000 colors.
White absorbs less heat than black does
Light colors absorb less heat than dark colors
Dark colors reflect less than light colors
Color serves as an important part in energy conservation
Color can determine the lighting level of the rooms
Different colors make different colors. Two colors make one color, but if all the colors are mixed, it creates white.
mixed colors
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