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IKEA and Globalization

IKEA and Globalization

Thanh Kieu

on 29 August 2012

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Transcript of IKEA and Globalization

IKEA and Globalization Our Group Members: KIEU Woolley Helen Hi everyone! Welcome to our Presentation! Let's Go! Globalization and IKEA Love your home Introduction IKEA and Globalization (KIEU) Strategies (Woolley) Negative Effects (Helen) IKEA was founded in 1943 by
17-year-old Ingvar Kamprad in Sweden IKAE - international home products company that designs and sells ready-to-assemble furniture, appliances and home accessories Products Living Room Bedroom Kitchen Outdoor and Indoor furniture IKEA is a king of globalization in the furniture industry 1958 1963 1969 1970s 1985 1987 1989 1990s 2000s Feb, 2010 The First IKEA Store in Sweden IKEA controlled 265 stores in 36
countries/territories. Green Company Environment Friendly Minimized Damage to
the environment Sustanable Company Ban Plastic & PVC Enjoy European style Job opportunities Without high quality Damage local compaies The end!
Thank you for listening Positive Effects Are You ready? Products around the world
Easy to buy Wide range of products Lower price Low Price+Function+Design= Uniquely IKEA Design - Starting with a functional need and
an afordable price - Vast knowldege of innovation Function
Meet the needs of whole family -Meet the needs of whole family - Seeking new ways to improve living
without emptying their wallets Low Price
(Large volumes+flat packs= low costs) -Vision: To create a better everyday life for many people.
-How ? Lower the prices levels:
a. Using leftover materials
b. Better efficiency Economic Friendly Company Time Saving One-way layout: leading customers
along "the long natural way" Loyalty Programme - Free of Charge
- 25% commissioned ranges prices off Your partner in better living. We do our part, You do yours. Together we save money!
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