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Burger Whirlpool

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by

NoiNoi Siaw Hong

on 22 April 2014

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Transcript of Burger Whirlpool

P.
E.
S. T.
FRANCHISING ACT 1998
FOOD LEGISLATIONS
fOOD ACT 1983; FOOD REGULATION ACT 1985; FOOD HYGIENE REGULATIONS 2009
p.
E.
S. T.
p. e.
s.
t.
Ethnic groups and religions
Health consciousness
Changes in dining pattern
buying behaviours
brand conscious
price sensitive
P. E. S.
T.
INCREASE INTERNET USERS
SOCIAL MEDIA
HIGH
tHREATS OF NEW ENTRANTS
LOW BARRIERS TO ENTRY
LOW BUYER SWITCHING COSTS
GOVERNMENT'S POLICY
high
threats of substitutes
many substitutes
high brand loyalty
low buyer switching costs
low degree of differentiation
BUT, NO HEALTHY BURGER YET!
HIGH
INTENSITY OF RIVALRY
Large number of competitors
similar products
low buyer switching costs
eXTERNAL ANALYSIS FRAMEWORK OF
PRESENTED BY
inflation rate
consumer confidence
foreign exchange
P. E.
S. T.
PORTER'S 5 FORCES
COMPETITor analysis
OUTLINE
immediate
competitor analysis
invisible

IMPENDING
Full transcript