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Business research methods

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by

Cecilie Illum

on 18 October 2014

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Transcript of Business research methods

With focus on China and Japan
There is a connection between academic success and happiness.

Positivsm.
Grounded theory.
Research philosophy
Pattern
There is a connection between academic success and happiness.
Abductive method
Approach
Access
Material on the given subject is accessible.
Not many access to a big amount of surveys, as not many have been done.
The surveys needed in our research are very time-consuming, expensive and takes a lot of resources.

Ethics
Will not be a big issue in our case, as we are using already published material.
Access and research ethics
Based on the previous research, we can go out and find different groups of people to interview, for a more holistic view.
Deeper insight.
Compare with studies on Scandinavia.
Literature
Happiness
Education
Academic
success
Presented by

Cecilie Xi Yun Zhang Illum
Felix Wigand
Jackie Vesterhaab Kristensen
Paul Hogg
Body
Studies
Theory
2 reports.
Primary literature.
Articles are based on previous research and statistics.
Deductive
Inductive
Mono Method
Quantitative study
Future studies
Our search
Ebsco
China and happiness (60 articles)
Japan and happiness (27 articles)
Full transcript