Agent-based modeling
of information spreading
throughout
social media
CONTENTS
Social networks
SMM
Bass diffusion
Agent-based modeling
BILLION
1
160+
MILLION
200+
MILLION
*active users
no newspapers anymore
everyone is a journalist
customize sources of info
Keeping in touch
Everyday communication
Sharing news, photos, etc.
Official News
Shopping
Ads
a way of life
SMM
Social media marketing
PROMOTING
OFFICIAL PAGES
Samsung facebook page
L'Express twitter
user feels more comfortable
"hidden" ads
easier to meet target audience
Useful tool or trend?
Filling CRM with
potential customers
Creating average
customer portrait
Innovators
Imitators
commercial
The way of spreading an idea matters
Bass diffusion model
Frank
Bass
(1926-2006)
“Father of
Marketing Science”
Agent-based modeling
attributes
behavior rules
memory
attributes
behavior rules
memory
attributes
behavior rules
memory
attributes
behavior rules
memory
attributes
behavior rules
memory
Global Behavior
+
Who?
What?
WHEN?
HOW?
Analytics
THEory
Agent-based modeling
Advertising
Social media marketing
Target audience
Bass diffusion model
Information
2nd largest city
1.5 million
17 universities
KHARKIV
Simon Kuznets
Kharkiv National University of
Economics
H.S. Skovoroda
Kharkiv National University of Pedagogy
FC Metalist
Mykhailo Dorokhov
Mariia Honcharova
Semen Kuznets Kharkiv National University of Economics
Economic Informatics Faculty
Information System department
H.S. Skovoroda Kharkiv National Pedagogical University
Faculty of Foreign Languages
Department of Roman Languages
ABM
attributes
behavior rules
memory
attributes
behavior rules
memory
attributes
behavior rules
memory
Create group
Analyze audience
Promote your product
Analyze feedback
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Agent-based modeling of information spreading
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