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Pirates of the Caribbean: At Rhetoric's End

Our rhetorical analysis of the Pirates of the Caribbean: At World's End trailer

Kellie Ford

on 20 September 2016

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Transcript of Pirates of the Caribbean: At Rhetoric's End

Captain Barbossa
(Geoffrey Rush)
Pirates of the Caribbean: At Rhetoric's End
Pirates of the Caribbean: At Rhetoric's End
Released in 2007
Walt Disney Pictures


Production Companies:


Key Actors:

Key Actresses:

Join the adventure...
In Gore Verbinski's action-adventure flick, Pirates of the Caribbean: At World’s End, pathos and kairos are primarily utilized in the trailer through a star-studded cast and a barrage of emotional and physical explosions in order to coax the audience into watching this adventurous block- buster.
In the third installment of the Pirates of the Caribbean Franchise, join the crew of the Black Pearl as they embark on a new adventure to save Captain Jack from Davy Jones' locker... and after Jack's rescue, unite with the nine Pirate Lords to face Davy Jones and the East India Trading Company, as they join forces in attempt to end piracy forever...
"Pirates of the Caribbean: At World's End" Theatrical Trailer
Join the adventure...
Johnny Depp, Orlando Bloom, Geoffrey Rush, Bill Nighy, Chow Yun Fat, Tom Hollander, and Jonathan Price
Kiera Knightley, Naomie Harris
Gore Verbinski
Jerry Bruckheimer
Text found in trailer:
-On May 25th
-Walt Disney Pictures Present
-From Producer Jeremy Bruckheimer and Director Gore Verbinski
-Johnny Depp
-Orlando Bloom
-Keira Knightley
-Chow Yun-Fat
-Geoffrey Rush
-Pirates of the Caribbean: At World's End
-May 25th

Tia Dalma
(Naomi Harris)
1. Jack and the Monkey (0:40)
Character Development
2. Sword Fight (1:50)
Stimulating Exchange
Emotional Roller Coaster
3. Music (0:13-1:20 slow, 1:20-2:30fast)
Barely moves along
Picks up with the action
Will Turner
(Orlando Bloom)
Captain Jack Sparrow
(Johnny Depp)
Elizabeth Swann
(Kiera Knightley)
"Did no one come to save me just because they missed me?"
"And I owe them all money..."
Why should I sail with any of you? Four of you tried to kill me in the past, one of you succeeded."
Lord Cutler Beckett
(Tom Hollander)
"If I wasn't, this would probably never work..."
"Keep telling yourself that, darling."
Action/Adventure Fans
Fans of the Original Pirates Movie
Supporters of the Actors and Directors
Disney World Ride Enthusiasts
"Will you marry me?"
"Fight, and all of you will die."
Sao Feng
(Chow Yun Fat)
"You know they face extinction. All that remains
is where they make their final stand."
"It would never have worked out between us."
Company logos
Starring actors’/actresses’ names
"I don't think now is the best time!"
"Welcome to Singapore."
Release time vs. shooting time
Johnny Depp's “second wave of fame”
Musical Score
Musical Score
Composed by Hans Zimmer
Composed by Hans Zimmer
The effectiveness of this trailer was cleverly enhanced by the use of pathos, logos, ethos, and kairos; different aspects of the trailer were placed with intent to capture the audience's attention and to produce the need to see the film.

The use of pathos was most effective, because the emotions produced by adventure and romance enhanced the allure of the trailer.

Why should you see this? The well written script and plot of the movie are enough cause for a must see; and you don't want to be the only one who hasn't seen a the third installment in a worldwide phenomenon.

If you have a sense of adventure, this movie is for you! Now go see it and be ready for the voyage of a lifetime!

Release date
Rating of the film
Clip 1
Clip 2
Clip 3
Clip 4
Works Cited
“Pirates of the Caribbean: At World’s End (2007).” IMDb.com.

IMDb, Inc., 2013. Web. 17 Sept. 2013.

Verbinski, Gore, dir. “Pirates of the Caribbean 3 – At World’s End

Trailer.” YouTube. YouTube, 19 March 2007. Web. 17 Sept.


Zimmer, Hans. "I Don't Think Now is the Best Time." 2007. MP3.

Zimmer, Hans. "Multiple Jacks." 2007. MP3.

Zimmer, Hans. "Singapore." 2007. MP3.

Zimmer, Hans. "Up is Down." 2007. MP3.

...To Rhetoric's End
Full transcript