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Chew on this chapter 2 "The Youngster Buisness"

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Whitney hoagland

on 23 October 2012

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Transcript of Chew on this chapter 2 "The Youngster Buisness"

Chapter 2:
The Youngster Business About our chapter: In this chapter it talked about how kids fit into the fast food industry. Main ideas: synergy: The selling method that Walt Disney came up with that was the idea to link many products together in the mind of a consumer and secretly advertise them all at once
"The hamburger-eatingest clown" : This part of the chapter had to do with some of the very first advertising that mcdonalds did towards kids. Threatening nags:This part of the chapter talks about the ways that adverisers for these large fast food coorporations use techniques to get kids to "nag" their parents for fast food.
Brand stickiness: This has to do with how advertisers get kids to want more and more Mcdonalds and other products by associating it with happy feelings.
Toys, toys, toys: This part of the chapter has to do with how they get kids attention to have them even want to go to Mcdonlads or other fast food chains by getting the idea stuck in there head with T.V. comercials and toys that come with there meal. Synergy Some Shocking Facts!: A picture of mickey mouse used in all of disney's advertisements promoting the product and mickey mouse.
Walt disney was famous by the age 30 thanks to synergy.
Disneys first television broadcast was an hour in wonder talking about the new disney world theme park a great example of synergy. Threatening Nags: Some Facts!: The success of Mcdonalds helped create a huge boom in children advertising in the 1980's.
Most ads aimed at kids have one simple goal; get kids to nag their parents.
Ads often turn kids into little sales people trying to sell parents on the product. The Hamburger-Eatingest Clown: Facts, Facts, Facts: During the decade after World War 2, the number of children in the United States had increased by 50%.
More then 9/10 American kids know who Ronald Mcdonald is.
Mcdonaldland had one crucial thing in common with Disneyland. Almost everything in it was for sale. Brand Stickiness: Fun Facts: Todays market reaerchers not only interview children in shopping malls they also organize focus groups for children as youn as 2/3.
The idea for making a squeezable ketchup bottle came from kids in a focus group. Toys, Toys, Toys: Facts : despite the growing importance of the internet television remains the main place you will find ads targeting kids.
Mcdonalds buys its happy meal toys from manufacturers in countries where the price to make toys is low.
Disney finaly signed a 10 year deal with Mcdonalds. The basic thinking behinds Mcdonaldland and Disneyland, never far apart, finaly became one. Now you can buy a Happymeal at the happiest place on earth. Methods Of Persuasion In This Chapter: What is the author trying to persuade you of?: Over all in the whole chapter he wanted you to think about how kids play a role on the fast food/ marketing industry today. How are the authors trying to persuade you/ change your viewpoint?: They are appealing to your sense of logic. Letting you see how the industry is targetting kids. And thats our chapter
the Youngster Business!!
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