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Online Advertising 101

The real basics of online advertising
by

Martin Beauchamp

on 2 January 2011

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Transcript of Online Advertising 101

Online Advertising
101 Space = Money
advertisers are buying this space and space is a commodity where price will influence demand
and if you are lucky demand will inflenance price. see so online advertising is more about getting ads into the right space Space can be made more valuable by

making it more unique
increasing visibility to an interested audience
reducing latency to buy
What is an Ad Server?
Simply the tool a trafficker uses to get
ad live across the sites they control
Full transcript