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Buffalo Wild Wings
Transcript of Buffalo Wild Wings
Will wait to make changes until
we know we can sustain it.
These changes will be gradual
and not drastic Place Strategy Location across from Wild Rose
Casino and nearby to Ashford
High traffic area with potential
Other businesses, e.g.; Walmart,
Target, Holiday Inn, Hampton Inn About Buffalo Wild Wings Keeping Buffalo Wild Wings success growing by opening a restaurant in Clinton, IA
Getting employees involved in worthy local causes
Focus on customer satisfaction
"Buffalo Wild Wings seeks to create a welcoming neighborhood atmosphere that appeals to sports fans and families alike. " Market Plan Focus • Selling not just a product, but an entire experience
• Expanding in the United States and in Canada
• Placing a great importance on brand name
• Engage customers both inside the restaurant and through social media.
• Drive revenue
• Deep consumer engagement through fun
• Boost repeat visits
• Open restaurants in new and existing markets Financial Goals account for 20% of fast-food spending in Clinton, IA
maintaining a low overhead
be profitable within first five operating years Key Past and future dates Organization Target Markets Male sports fan between the ages of 21 and 28
College students attending Ashford University and Clinton Community College
Casino goers and local sports families Marketing plan Buffalo Wild Wings Grill and Bar started in 1981 by a couple guys in Kent, Ohio who had a craving for some authentic New York-style Buffalo wings.
Today, Buffalo Wild Wings Grill Bar is one of the Top 10 Fastest-Growing Restaurant Chains in the country. Currently, they have over 375 company-owned and franchised restaurants in 35 states. 1982:Disbrow and Scott Lowery open a chicken wing restaurant in Ohio. 1996:Firm expands to 60 outlets; Smith named president and CEO. 1998:First national advertising campaign launched. 1996:Firm expands to 60 outlets; Smith named president and CEO. 2001 the chain had a total of 140 locations, which generated system-wide sales of $150 million 1994: Sally Smith joins company as CFO and begins to untangle the financial problems. Strengths Weaknesses signature sauces
limited local competition
high quality costumer service
unique dining experience
opportunity to attract local college students
strong brand equity
market share leadership
pricing increase in wing prices
potential sports strike(s)
small menu variation
limited seating available
no delivery or drive through service
not significantly large community
reliance on chicken sales
employee retention Goals and competitive advantage Making money! Financial Growth Projection Board of directors Buffalo WIld Wings. (2012). Retrieved November 14, 2012, from 4-Traders: http://www.google.com/imgres?q=buffalo+wild+wings+earningsum=1hl=ensa=Ntbo=dbiw=1821bih=832tbm=ischtbnid=vISpKosXc5fsLM:imgrefurl=http://www.4-traders.com/BUFFALO-WILD-WINGS-8646/docid=Gr5KhqwO_NgB7Mimgurl=http://www.4-traders.com/reuters_chart
Clinton Community College. (2012). Retrieved November 14, 2012, from Eastern Iowa Community Colleges: http://www.eicc.edu/general/clinton/index.html
Wild Rose Entertainment History. (2012). Retrieved November 15, 2012, from Wild Rose Entertainment: 2012
Yahoo Finance. (2012, November 6). Retrieved November 14, 2012, from Largest Number of On-Campus Students at Ashford Univeristy for Third Consecutive Year: http://finance.yahoo.com/news/largest-number-campus-students-ashford-230000773.html
Buffalo Wild Wings, Inc. (n.d.). Retrieved November 15, 2012, from Fundinguniverse: http://www.fundinguniverse.com/company-histories/buffalo-wild-wings-inc-history/
Bureau, U. C. (n.d.). Selected Social Characteristics in the United States. Retrieved November 14, 2012, from U.S. Census Bureau: http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk
Tuttle, B. (2012, Feb 13). Chicken Wings Are Hot, and Chicken-Wing Prices are Hotter. Retrieved November 10, 2012, from Business Money: business.time.com/2012/02/13/chicken-wings-are-hot-and-chicken-wing-prices-are-hotter References you have to be here Promotion Clinton Iowa demographics The population in Clinton Iowa in 2011 according to the United States Census Bureau accounted for 26,830 people.
Of the population, 91% are white, 4.3% are black, 0.7% are Asian and 0.4% are American Indian and Alaska Native persons.
From an educational standpoint, 87.4% of the population have obtained a high school degree and 15.3% have a bachelor’s degree or higher.
The median household income from 2006-2010 for Clinton, Iowa was $40,352 with 15.2% of the population being below poverty level.
61.2% of households are family households while 38.8% are nonfamily households)
Ages 20 to 34 accounts for 16.7% of the Clinton, Iowa population May 2013:
Clinton, Iowa Location opening May 2014:estimated total revenue $1,010,178 Projected Sales Percentages Market Strategy